Results 221 to 230 of about 4,019,814 (278)
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Industrial management & data systems, 2023
PurposeThis research intends to develop a conceptual framework investigating how IT-related resources, namely IT advancement (ITAD) and IT alignment (ITAG), utilization relates to digital marketing capabilities (DMCs) development, which in turn improves ...
P. Ranjan
semanticscholar +1 more source
PurposeThis research intends to develop a conceptual framework investigating how IT-related resources, namely IT advancement (ITAD) and IT alignment (ITAG), utilization relates to digital marketing capabilities (DMCs) development, which in turn improves ...
P. Ranjan
semanticscholar +1 more source
Technology capabilities, marketing capabilities and innovation ambidexterity
Technology Analysis & Strategic Management, 2016ABSTRACTLinking the literature of resource-based view (RBV) with ambidexterity, we construct an integrative framework of technology capabilities, marketing capabilities, innovation ambidexterity, and organisational performance. Using data from a sample of 190 Chinese hospitals, we find that both technology capabilities and marketing capabilities have ...
Jinjuan Zang, Yuan Li
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Digital marketing capability: the mystery of business capabilities
Marketing Intelligence & Planning, 2022Purpose This study aims to advance the understanding of digital marketing capability by conducting a comprehensive, systematic review of relevant literature at the firm level. Design/methodology/approach The study utilizes categorization and ...
Darlin Apasrawirote +2 more
openaire +1 more source
International Marketing Review, 2023
PurposeThis paper contributes to studies on the relationship between dynamic capabilities (DCs) and performance by showing how domain-specific DCs – international dynamic marketing capabilities (IDMCs) – affect the international performance of exporting ...
Mariola Ciszewska-Mlinarič +2 more
semanticscholar +1 more source
PurposeThis paper contributes to studies on the relationship between dynamic capabilities (DCs) and performance by showing how domain-specific DCs – international dynamic marketing capabilities (IDMCs) – affect the international performance of exporting ...
Mariola Ciszewska-Mlinarič +2 more
semanticscholar +1 more source
Journal of Strategic Marketing, 2023
Micro Small and Medium Enterprises (MSMEs) play a crucial role in economic development. Despite their restricted access to resources, MSMEs are rapidly developing new products and innovations in emerging economies.
Norashidah Hashim +2 more
semanticscholar +1 more source
Micro Small and Medium Enterprises (MSMEs) play a crucial role in economic development. Despite their restricted access to resources, MSMEs are rapidly developing new products and innovations in emerging economies.
Norashidah Hashim +2 more
semanticscholar +1 more source
Journal of Public Procurement, 2023
Purpose This study aims to examine the influence of procedural capabilities for public procurement participation on small and medium enterprises’ (SMEs) sales performance in Tanzania.
I. Changalima +7 more
semanticscholar +1 more source
Purpose This study aims to examine the influence of procedural capabilities for public procurement participation on small and medium enterprises’ (SMEs) sales performance in Tanzania.
I. Changalima +7 more
semanticscholar +1 more source
Journal of business research, 2022
This study aims to improve understanding of how export market orientation and marketing capabilities relate to export venture performance. Results are reported for a sample of 339 exporting small and medium-sized enterprises (SMEs) across multiple ...
Mateja Bodlaj, Barbara Čater
semanticscholar +1 more source
This study aims to improve understanding of how export market orientation and marketing capabilities relate to export venture performance. Results are reported for a sample of 339 exporting small and medium-sized enterprises (SMEs) across multiple ...
Mateja Bodlaj, Barbara Čater
semanticscholar +1 more source
Journal of Entrepreneurship in Emerging Economies, 2021
Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment.
Perengki Susanto +5 more
semanticscholar +1 more source
Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment.
Perengki Susanto +5 more
semanticscholar +1 more source
European Journal of Marketing, 2023
Purpose This study aims to build a theoretical model including intermediate-level outside-in marketing capabilities (ILOIMC), radical and incremental technological innovations and management innovation.
Chen Han +3 more
semanticscholar +1 more source
Purpose This study aims to build a theoretical model including intermediate-level outside-in marketing capabilities (ILOIMC), radical and incremental technological innovations and management innovation.
Chen Han +3 more
semanticscholar +1 more source
Optimizing MSME Performance through Marketing Capabilities and Digital Marketing Adoption
International Conference on Communications and Information TechnologyThis study investigates the integration of digital marketing technologies and marketing capability frameworks to optimize the performance of Micro, Small, and Medium Enterprises (MSMEs) within technology-driven markets.
Dewiana Novitasari +6 more
semanticscholar +1 more source