Results 241 to 250 of about 4,019,814 (278)

Market orientation, marketing capabilities, and firm performance

Strategic Management Journal, 2009
Abstract Drawing on traditional resource‐based theory and its recent dynamic capabilities theory extensions, we examine both the possession of a market orientation and the marketing capabilities through which resources are deployed into the marketplace as drivers of firm performance in a cross‐industry sample.
Neil A. Morgan, Douglas W. Vorhies, Charlotte H. Mason   +2 more
openaire   +1 more source

International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

, 2020
International new ventures (INVs) contend with environmental dynamism in global markets, compelling firms to enhance their innovation and marketing capabilities.
Dominic Buccieri, R. Javalgi, Erin Cavusgil   +2 more
semanticscholar   +1 more source

AI in Marketing Education: Capabilities required of Marketers today

IU Discussion Papers Marketing und Kommunikation
This research explores the transformative impact of Artificial Intelligence (AI) on marketing education. The study emphasizes the necessity for marketing students to acquire skills that enable them to effectively utilize AI throughout the marketing management process.
Weege, Maria, Zweigle, Tanja
openaire   +2 more sources

Market orientation, marketing capabilities and sustainable innovation

Management Research Review, 2017
PurposeThis study aims to observe the association between market orientation (MO), marketing capabilities and sustainable innovation and to determine the contributions of marketing capabilities, sustainable consumption and competitive advantage as mediators.Design/methodology/approachThe data for this study were collected by administering a survey, and
Shampy Kamboj, Zillur Rahman
openaire   +1 more source

Towards the Development of an Agile Marketing Capability

2018
This study aims to explore the key theoretical foundations for the development of an Agile Marketing Capability (AMC) framework, through the performance of an in-depth literature review on IT and dynamic marketing capabilities. Our framework enables us to (1) advance the understanding of how IT and dynamic marketing capabilities evolve into agile ...
Moi, Ludovica, Cabiddu, Francesca, Frau, Moreno   +2 more
openaire   +1 more source

Digital marketing capabilities in international firms: a relational perspective

, 2020
Differences in digital adoption between firms call for a clearer conceptualization of digital marketing capabilities (DMCs). The purpose of this paper is twofold: (1) to offer a conceptualization of DMCs from a relational dynamic capabilities perspective
Fatima Wang
semanticscholar   +1 more source

Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy

, 2020
Three streams of strategic thought, (1) the “adaptive marketing capabilities” works, (2) the “dynamic capabilities” view, and (3) resource-advantage (R-A) theory, are converging on the view that, in today's dynamic, hypercompetitive, global economy ...
S. D. Hunt, Sreedhar Madhavaram
semanticscholar   +1 more source

The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance

International Journal of Business Excellence, 2020
Taghreed Alazzam, Rula Jerisat, Mujahed Altahrawi, Amal Tommalieh   +3 more
openaire   +1 more source

Market-Sensing and Market-Reaching Capabilities

2023
Jeffrey Yi-Lin Forrest, Abdykappar Ashimov, Zaiwu Gong, Louie Ren, Yuriy Borovskiy, Edward Scott, Shahriar Gias, Gerardo Eloy Soto Ruiz   +7 more
openaire   +1 more source

Mediation of Marketing Capabilities in Market Orientation, Entrepreneurial Marketing on Marketing Performance

Enrichment: Journal of Multidisciplinary Research and Development
Small businesses have become an important part of the Indonesian economy, but most of their performance has not been able to meet the growing demands of customers. This study aims to analyze the factors that can influence the marketing performance of small businesses in Bogor City using descriptive and verification methods.
Titiek Tjahja Andari, Ngadino Surip Diposumarto, Hari Muharam   +2 more
openaire   +1 more source