Results 261 to 270 of about 4,019,814 (278)

Leveraging marketing capabilities into competitive advantage and export performance

International Marketing Review, 2015
Carlos M P Sousa, Qun Tan
exaly  

The crucial role of market intelligence in the development of small business marketing capabilities

Journal of Small Business and Enterprise Development, 2020
Grace Carson, Geoff Simmons
exaly  

The Capability Approach, Education and the Labour Market

2014
Kjeldsen, Christian, Bonvin, Jean-Michel
openaire   +2 more sources

Marketing Capabilities

2009
Tollin, Karin, Schmidt, Marcus
openaire   +1 more source

An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness

Journal of Strategic Marketing, 1998
Douglas W Vorhies
exaly  

The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

Journal of the Academy of Marketing Science, 2014
Ralf Wilden, Siegfried Gudergan
exaly  

Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities

Journal of the Academy of Marketing Science, 2018
Pol Herrmann, Arunachalam S, Sridhar Rámaswámí   +2 more
exaly  

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Journal of Interactive Marketing, 2017
Zhan Wang, Hyun Gon Kim
exaly  

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2010
Masaaki Kotabe, Gerald Yong Gao, Janet Y Murray   +2 more
exaly  

Marketing Resources and Capabilities

openaire   +1 more source