Results 251 to 260 of about 32,500 (301)

Explaining and predicting consumer decision-making in E-commerce using an intelligent hybrid framework for impulsive and planned purchase behavior. [PDF]

Sci Rep
Cui N.
europepmc   +1 more source

Innovative principles for sport and event tourism development: a framework for improving the value of the destination while considering social sustainability. [PDF]

Front Sports Act Living
Qodirov AA, Urakova DB, Usmanova AB.
europepmc   +1 more source

A study on patient perceived value in cardiology private health care services: a marketing perspective. [PDF]

J Med Life
Soare CM, Soare TI, Gheorghe IR, Gherghiceanu F, Purcărea VL.   +4 more
europepmc   +1 more source

Enhancing competitiveness in accommodation management: sustainability-led strategies for tourism and event destinations. [PDF]

Front Sports Act Living
Atoevna TS, Radjabov O, Davronov IO, Yuldashev K.   +3 more
europepmc   +1 more source

BDA-enabled marketing capabilities and marketing performance

openaire   +1 more source

WWW and its enduring effects on export marketing: do Web capabilities matter?.

Beckers, Ingrid
core  

Technology capabilities, marketing capabilities and innovation ambidexterity

Technology Analysis & Strategic Management, 2016
ABSTRACTLinking the literature of resource-based view (RBV) with ambidexterity, we construct an integrative framework of technology capabilities, marketing capabilities, innovation ambidexterity, and organisational performance. Using data from a sample of 190 Chinese hospitals, we find that both technology capabilities and marketing capabilities have ...
Jinjuan Zang, Yuan Li
openaire   +2 more sources

AI in Marketing Education: Capabilities required of Marketers today [PDF]

IU Discussion Papers Marketing und Kommunikation
This research explores the transformative impact of Artificial Intelligence (AI) on marketing education. The study emphasizes the necessity for marketing students to acquire skills that enable them to effectively utilize AI throughout the marketing management process.
Weege, Maria, Zweigle, Tanja
openaire   +3 more sources

Marketing capabilities: Antecedents and implications for B2B SME performance

Industrial Marketing Management, 2011
The study provides a new perspective on SME marketing strategies in the B2B context. Using a resource-based view of the firm, the study develops a structural model linking marketing capabilities and marketing performance.
Bill Merrilees, Sharyn Rundle-Thiele
exaly   +2 more sources