Results 251 to 260 of about 4,019,814 (278)

Marketing capabilities of the Internet

2000
Druga polovica dvadesetog stoljeća nedvojbeno je obilježena informatičkom revolucijom. Povećanje procesorske snage uz istodobno smanjenje cijena dovelo je zadnjih nekoliko godina računala u domove i poduzeća širom svijeta. No, situacija u Hrvatskoj u tom pogledu nije zadovoljavajuća.
openaire  

SPIRITUAL MARKETING AND ENTREPRENEURIAL ORIENTATION AS THE DETERMINANT OF INNOVATIVE CAPABILITY WITH MARKETING CAPABILITY MODERATION

International Journal of Business Excellence, 2020
Ahmad Bambang, Andriani Kusumawati, Umar Nimran, Suharyono N.A.   +3 more
openaire   +1 more source

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of Business Research, 2020
Luciano Ciravegna, Silvia L Martin
exaly  

Marketing capabilities, market ambidexterity and product innovation outcomes: A yin-yang of inside-out and outside-in

Industrial Marketing Management
Shabahat Ali, Hong-Yun Tian, Weiwei Wu, Sadaqat Ali, Tafazal Kumail, N. Saif   +5 more
semanticscholar   +1 more source

Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs

Technology and Society
A. Rehman, Rajat Kumar Behera, M. Islam, Yasir Arafat Elahi, F. Abbasi, Asma Imtiaz   +5 more
semanticscholar   +1 more source

Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China

Journal of Business Research, 2018
Chuanyi Tang, Yuping Liu-Thompkins, Zhaoyang Guo   +2 more
exaly  

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Journal of the Academy of Marketing Science, 2010
Douglas W Vorhies
exaly  

MARKETING CAPABILITIES FOR INTERNATIONALIZATION

International Journal of Business Strategy, 2018
openaire   +1 more source

Closing the Marketing Capabilities Gap

Journal of Marketing, 2011
George S Day
exaly  

Leveraging firm-level marketing capabilities with marketing employee development

Journal of Business Research, 2011
Douglas W Vorhies
exaly