Results 271 to 280 of about 32,500 (301)
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Marketing capabilities of the Internet
2000Druga polovica dvadesetog stoljeća nedvojbeno je obilježena informatičkom revolucijom. Povećanje procesorske snage uz istodobno smanjenje cijena dovelo je zadnjih nekoliko godina računala u domove i poduzeća širom svijeta. No, situacija u Hrvatskoj u tom pogledu nije zadovoljavajuća.
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Market-Sensing and Market-Reaching Capabilities
2023Jeffrey Yi-Lin Forrest +7 more
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Enrichment: Journal of Multidisciplinary Research and Development
Small businesses have become an important part of the Indonesian economy, but most of their performance has not been able to meet the growing demands of customers. This study aims to analyze the factors that can influence the marketing performance of small businesses in Bogor City using descriptive and verification methods.
Titiek Tjahja Andari +2 more
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Small businesses have become an important part of the Indonesian economy, but most of their performance has not been able to meet the growing demands of customers. This study aims to analyze the factors that can influence the marketing performance of small businesses in Bogor City using descriptive and verification methods.
Titiek Tjahja Andari +2 more
openaire +1 more source
Marketing Capability in Strategy Research
2017Following the call for a demand-side perspective of strategic management (e.g., Priem et al., 2012), a firm’s marketing capability, i.e. its ability to interact with down-stream stakeholders, becomes a pivotal element in explaining a firm’s competitiveness.
Ritter, Thomas, Distel, Andreas Philipp
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Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China
Journal of Business Research, 2018Yuping Liu-Thompkins +2 more
exaly