Results 231 to 240 of about 4,019,814 (278)

The effect of marketing capabilities on marketing agility and perceived performance

International Journal of Productivity and Performance Management
PurposeThis study utilizes the principles of dynamic capabilities to examine the interrelationships among marketing agility, marketing capabilities and perceived market and financial performance.
K. Haverila, M. Haverila, Caitlin McLaughlin, Muhammad Mohiuddin, Zhan Su   +4 more
semanticscholar   +1 more source

Dynamic and marketing capabilities as determinants of firm performance: evidence from automotive industry

Journal of Asia Business Studies, 2022
Purpose This study aims to explore the roles and relations of dynamic capabilities (DCs) and marketing capabilities (MCs) to generate firm performance through new empirical data from the automotive industry in an emerging market, Turkey, where volatile ...
Veysel Çataltepe, Rıfat Kamaşak, Füsun Bulutlar, Deniz Palalar Alkan   +3 more
semanticscholar   +1 more source

Developing marketing capabilities for customer value creation through Marketing–Sales integration

Industrial Marketing Management, 2006
The capacity to create superior customer value stems from the marketing capabilities a company possesses. A considerable body of research has indicated that market oriented companies have distinctive marketing capabilities which lead to superior ...
Gabriele Troilo, Paolo Guenzi
exaly   +1 more source

Market-orientation, entrepreneurial-orientation and SMEs’ performance: the mediating roles of marketing capabilities and competitive strategies

Journal of Organizational Effectiveness
PurposeAppealing to the resource-based view and the resource advantage theory, this research aims to ascertain the complementarity of entrepreneurial and market orientation in enhancing the performance of small and medium enterprises.Design/methodology ...
M. Yaqub, R. Yaqub, Abdullah Alsabban, F. Baig, Saleh Bajaba   +4 more
semanticscholar   +1 more source

Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future

Journal of Marketing Management
Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm performance. In this paper, we first review Hunt and colleagues’
Neil A. Morgan, Hui Feng
semanticscholar   +1 more source

Dynamic Capability and Firm Performance: The Role of Marketing Capability and Operations Capability

IEEE Transactions on Engineering Management, 2017
Scholars have argued that dynamic capability can influence firm performance through a variety of means and mechanisms. However, the empirical test of the relationship between dynamic capability, marketing capability, and operations capability on firm performance has remained scant.
openaire   +2 more sources

Strengthening green competitive advantage through organizational learning and green marketing capabilities in a big data environment: a moderated-mediation model

Business Process Management Journal
PurposeBig data capabilities have the potential to completely transform conventional methods of doing business. Nevertheless, the role of big data capabilities in fostering green marketing capabilities and improving green competitive advantage is still ...
Hashim Zameer, Ying Wang, Humaira Yasmeen   +2 more
semanticscholar   +1 more source

The influence of quality of big data marketing analytics on marketing capabilities: the impact of perceived market performance!

Marketing Intelligence & Planning
PurposeBig data marketing analytics (BDMA) has been discovered to be a key contributing factor to developing necessary marketing capabilities. This research aims to investigate the impact of the technology and information quality of BDMA on the critical ...
M. Haverila, K. Haverila
semanticscholar   +1 more source

Innovation Orientation, Marketing Capability, Dynamic Capability, and Performance

2021
Abstract Regardless of its relevance for economic development, the influence of strategic orientation by innovation orientation, and strategic marketing by marketing capability on firm performance, this interesting study focused on firms with strategic industries (defense and security) in Indonesia. It approached the gap in three ways.
Bahrun Borahima, Noermijati Noermijati, Djumilah Hadiwidjojo, Ainur Rofiq   +3 more
openaire   +1 more source

"Technological Capabilities, Marketing Capabilities and Innovation Ambidexterity"

Academy of Management Proceedings, 2015
Linking the literatures of resource based view and ambidexterity together, we construct an integrative framework of technological capabilities, marketing capabilities, innovation ambidexterity and ...
openaire   +1 more source