Results 201 to 210 of about 17,256 (262)

Marketing behind charity: Media narratives of tobacco industry donations in China. [PDF]

Tob Induc Dis
Chen Y, Lin H, Zhao X, Zhao Y, Wu K, Cai Y, Yu X, Yang X, Xu J, Chan KS.   +9 more
europepmc   +1 more source

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STACKELBERG LEADERSHIP IN A MARKETING CHANNEL

International Game Theory Review, 2001
This paper provides an answer to the question who should, if any, lead a marketing channel? We consider a channel consisting of one manufacturer and one retailer where each player controls his advertising rate and margin. Supposing that advertising has a carry over effect on demand, we adopt a dynamic model.
Jørgensen, Steffen, Sigue, Simon Pierre, Zaccour, Georges   +2 more
openaire   +3 more sources

Channel — Multi-channel Marketing

2003
Tomorrow’s customers will expect access to products and services on their terms. Consequently, marketing, sales and customer service must be capable of connecting with the customer through many different channels and contact points. Multichannel marketing is a complex task with valuable rewards for companies that manage it correctly.
Gerald Corbae, Jakob B. Jensen, Dirk Schneider   +2 more
openaire   +1 more source

Marketing Channels

2011
This chapter is the first of three that examine issues concerning marketing channels and the intermediaries that populate them. In this, attention is focused on understanding the principles and core concepts associated with marketing channels. In particular, consideration is given to their purpose, basic structure and key intermediaries, their ...
Chris Fill, Scot McKee
openaire   +1 more source

Cooperative Advertising in a Marketing Channel

Journal of Optimization Theory and Applications, 2001
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Jørgensen, Steffen, Taboubi, Sihem, Zaccour, George   +2 more
openaire   +3 more sources

Designing a marketing channel mix

International Journal of Information Technology and Management, 2006
Organisations face serious challenges in optimising their channel mix. The research question of how to design a multi-channel mix is broken down into a 'what' (content) and a 'how' (process) question: What are the strengths and weaknesses per channel throughout the sales cycle, and how can they be used in a channel mix?
Luuk P. A. Simons, Harry Bouwman
openaire   +1 more source

Traditional marketing channel VS network marketing channel: A multi-market competition model

2012 International Conference on Management Science & Engineering 19th Annual Conference Proceedings, 2012
This paper analyses the competition relationship between two markets, the traditional marketing channels market and the network marketing channels market. Then, on based on the Bowley model and introduction of the cooperation coefficient, we establish an improved multi-market competition model of two firms competing in two relevant markets.
Rui Hou, Le Zhang
openaire   +1 more source