Results 211 to 220 of about 17,218 (261)

Traditional marketing channel VS network marketing channel: A multi-market competition model

2012 International Conference on Management Science & Engineering 19th Annual Conference Proceedings, 2012
This paper analyses the competition relationship between two markets, the traditional marketing channels market and the network marketing channels market. Then, on based on the Bowley model and introduction of the cooperation coefficient, we establish an improved multi-market competition model of two firms competing in two relevant markets.
Rui Hou, Le Zhang
openaire   +1 more source

Relationalism in marketing channels and marketing strategy

European Journal of Marketing, 2011
PurposeThe purpose of this paper is to examine the relationship between marketing strategy types – aggressive marketing, price leadership and product specialization strategies – and the extent of relationalism in marketing channels.Design/methodology/approachData were collected using a self‐administered survey from managers responsible for marketing ...
Audhesh K. Paswan, Charles Blankson, Francisco Guzman   +2 more
openaire   +1 more source

Marketing–production coordination in channels of distribution

European Journal of Operational Research, 2000
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Kumar, K. Ravi, Loomba, A. P. S., Hadjinicola, George C., Kumar, K. Ravi, Loomba, A. P. S., Hadjinicola, George C.   +5 more
openaire   +2 more sources

CIALCO: Alternative Marketing Channels

2016
This research uses data mining techniques to establish data predicting consumption of products that are grown in areas of the Andean region of Ecuador by relatives and marketed in alternative circuits that prevent intermediary called Cialcos to improve their income groups.
Washington R. Padilla, Jesús García Herrero   +1 more
openaire   +1 more source

Retail and channel marketing

2013
This updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Castaldo, Sandro, Grosso, Monica, Premazzi, Katia   +2 more
openaire   +2 more sources

Prevailing Marketing Channels and Marketing Systems

2015
Fresh produce is marketed through a range of different channels and marketing systems in India, similar to other developing countries. These channels include the traditional markets, wholesale markets, super markets, retail shops, middlemen, and street vendors.
Mohammad Shamsher Ahmad, Mohammed Wasim Siddiqui   +1 more
openaire   +1 more source

Market and Marketing Peculiarities of Vending Channels [PDF]

Izvestyia, 2014
In recent years there has been an ever-increasing rise in the importance of non-store distribution formats as a cost-effective, as well as providing considerable consumer convenience alternative to the traditional store forms. The subject of the present article are the high-tech vending channels as a typical representative of this fast developing type ...
openaire  

IMPORTANCE OF MARKETING CHANNELS

European Journal of Marketing, 1976
In 1972, the world's great economic powers—USA, USSR, Japan and EEC (nine member European Economic Community)—alone had a combined gross national product of approximately two and a half trillion dollars. Only a minute portion of these goods and services were consumed at the point of production.
openaire   +1 more source

Pharmaceutical Marketing Channels

2022
Sumit Tewatia, Dr.
openaire   +1 more source

Marketing Channels

Journal of Marketing, 1975
Robert A. Robicheaux, C. Glenn Walters
openaire   +2 more sources