Results 221 to 230 of about 17,256 (262)

Marketing Channels

Journal of Marketing, 1975
Robert A. Robicheaux, C. Glenn Walters
openaire   +2 more sources

Multi-Channel Marketing

2002
Will man sich systematisch mit Multi-Channel Marketing auseinandersetzen, so ist zunachst zu klaren, wofur „Multi-Channel“ steht. Multi-Channel beschreibt die synergetische Vernetzung mehrerer Marketing-Kanale mit dem Ziel der Leistungserbringung sowie zum Aufbau und zur Pflege von Kundenbeziehungen.
openaire   +2 more sources

Marketing Channels for Eggs

1973
Reprinted from The Marketing and Transportation Situation • May ...
Rogers, George B., Rogers, George B.
openaire   +1 more source

THE ACCOUNTANT AND MARKETING CHANNELS.

The Accounting Review, 1963
Abstract The ability and willingness of wholesalers and retailers to buy, stock, sell, and deliver the product of a manufacturer has a significant and obvious effect on the profit of every firm that is involved in the transactions. Equally significant, but perhaps less obvious, is the view that decisions frequently must be made by the
openaire   +1 more source

Marketing Channels

Journal of Marketing, 1974
Anthony J. Faria, Louis E. Boone, James C. Johnson   +2 more
openaire   +1 more source

Omni-channel marketing strategy in the digital platform era

Journal of Business Research, 2023
Tsan-Ming Choi
exaly  

Marketing channels

Industrial Marketing Management, 1978
openaire   +2 more sources

Marketing Channel Trends

2012
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Grandi, Sebastiano, Fornari, Edoardo
openaire   +2 more sources

Marketing Channels

Journal of Marketing, 1977
Orville Walker, Louis W. Stern, Adel I. El-Ansary   +2 more
openaire   +1 more source

Factors Affecting Smallholder Farmers’ Marketing Channel Choice in China with Multivariate Logit Model

Agriculture (Switzerland), 2022
Jianzhai Wu, Mengshuai Zhu, Yueying Mu   +2 more
exaly