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2013
This updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Castaldo, Sandro +2 more
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This updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Castaldo, Sandro +2 more
openaire +2 more sources
Prevailing Marketing Channels and Marketing Systems
2015Fresh produce is marketed through a range of different channels and marketing systems in India, similar to other developing countries. These channels include the traditional markets, wholesale markets, super markets, retail shops, middlemen, and street vendors.
Mohammad Shamsher Ahmad +1 more
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IMPORTANCE OF MARKETING CHANNELS
European Journal of Marketing, 1976In 1972, the world's great economic powers—USA, USSR, Japan and EEC (nine member European Economic Community)—alone had a combined gross national product of approximately two and a half trillion dollars. Only a minute portion of these goods and services were consumed at the point of production.
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Market and Marketing Peculiarities of Vending Channels [PDF]
Izvestyia, 2014 In recent years there has been an ever-increasing rise in the importance of non-store distribution formats as a cost-effective, as well as providing considerable consumer convenience alternative to the traditional store forms. The subject of the present article are the high-tech vending channels as a typical representative of this fast developing type ...
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Marketing Channel Recommendations in Banking
2021 Second International Conference on Intelligent Data Science Technologies and Applications (IDSTA), 2021Aqeel Mohammed +3 more
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2016
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames
Robert W. Palmatier +2 more
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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames
Robert W. Palmatier +2 more
openaire +1 more source
1973
Reprinted from The Marketing and Transportation Situation • May ...
Rogers, George B., Rogers, George B.
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Reprinted from The Marketing and Transportation Situation • May ...
Rogers, George B., Rogers, George B.
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The Asset Market Channel of Market Power *
Over the past four decades, U.S. market power has risen, long-term interest rates have fallen, and wealth has become increasingly concentrated at the top. Yet aggregate output has continued to grow steadily despite the increase in market power. We show that imperfectly elastic household asset demand can connect these facts.Michael Cai, Dalton Rongxuan Zhang
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