Results 271 to 280 of about 2,577,321 (308)

Marketing channels

Industrial Marketing Management, 1978
openaire   +2 more sources

Marketing Channels

Journal of Marketing, 1974
Anthony J. Faria, Louis E. Boone, James C. Johnson   +2 more
openaire   +1 more source

Omni-channel marketing strategy in the digital platform era

Journal of Business Research, 2023
Tsan-Ming Choi
exaly  

Marketing Channel Management

1996
This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it ...
openaire   +1 more source

Marketing Channels

Journal of Marketing, 1977
Orville Walker, Louis W. Stern, Adel I. El-Ansary   +2 more
openaire   +1 more source

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

International Journal of Environmental Research and Public Health, 2022
Pamela M Ling, Joanne Chen Lyu, Nan Jiang   +2 more
exaly  

Marketing Channel Trends

2012
--
Grandi, Sebastiano, Fornari, Edoardo
openaire   +2 more sources

The Evolution of Marketing Channels: Trends and Research Directions

Journal of Retailing, 2015
Shankar Ganesan, Stefan Worm, Robert W. Palmatier   +2 more
exaly  

The Role of Trust and Co‐operation in Marketing Channels: A Preliminary Study

European Journal of Marketing, 1989
Ian Wilkinson, Louise Young
exaly  

On the coordination of dynamic marketing channels and two-part tariffs

Automatica, 2008
Georges Zaccour
exaly