Results 111 to 120 of about 2,435,522 (247)
Defining Remanufacturing: A Key Business Strategy Advancing Industrial Circularity
Business Strategy and the Environment, EarlyView.ABSTRACT Remanufacturing is a key strategy in the circular economy, enabling substantial product value retention. However, inconsistent definitions across standards and legislation hinder global trade, core recovery and market acceptance. This study examines how remanufacturing is defined in laws and standards, and how these definitions impact industry
Erik Sundin +2 more
wiley +1 more source
The relations between external and internal marketing communications
Polityki Europejskie, Finanse i Marketing, 2013 The recipients of the majority of communication activities undertaken by enterprises are their potential clients. A range of instruments of marketing communications is used to win their favor and persuade them to use the company’s offer.
Anna Rogala
doaj
Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System [PDF]
Revista de Management Comparat International, 2013 The automotive industry is a trendsetter in communications, as it employs the latest technologies and communications techniques in order to adapt to the clients’ needs.
Cezar CALUSCHI
doaj
ESG Governance and Employee Trust in the CEO: Strategic Complementarity in Firm Value
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines whether ESG governance and employee trust in the CEO jointly shape firm value. Using a panel of Korean listed firms from 2019 to 2021, we combine ESG governance evaluations, employee‐review‐based trust indicators, and both market‐based and accounting‐based outcomes.
Jaehyun Park
wiley +1 more source
Do Sustainability Committees Mitigate or Exacerbate ESG Decoupling?
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the impact of sustainability committees (SCs) on environmental, social, and governance (ESG) decoupling in US publicly listed firms. In particular, it examines their influence on overall and dimension‐specific (E, S, G) ESG decoupling and distinguishes their effects on internal versus external ESG actions.
Weite Qiu +4 more
wiley +1 more source
Effects of top management involvement in integrated marketing communications
Tržište, 2007 There is scarce empirical evidence in the academic literature of how top management involvement influences the degree of integrated marketing communications.
Nina Hočevar +2 more
doaj
The Role of Artificial Intelligence in Integrated Marketing Communication: An Evaluation of ChatGPT
Pamukkale Üniversitesi İşletme Araştırmaları DergisiToday, the use of Artificial Intelligence (AI) systems in various fields is increasing due to technological developments. In integrated marketing communications, the use of AI in particular stands out as an important advance.
Ebru Nur Yoldaş, Ali Aycı
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental management accounting (EMA) is increasingly recognised as essential for carbon governance, accountability and net zero transitions, yet research has overlooked how sustainability is negotiated within mission‐driven but commercially exposed service organisations such as private hospitals in developing economies, a sector often ...
M. M. Swalih, Ronita Ram, Edward Tew
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the way sustainable innovation, conceptualized as a second‐order construct integrating sustainable orientation and innovation culture, impacts triple bottom line (TBL) performance. It also examines the mediating roles of product, process, organizational, and marketing innovations.
Nuno Fernandes Crespo +1 more
wiley +1 more source
MARKETING COMMUNICATIONS IN B2B COMPANIES – The Roles of Marketing Communication Tools in the Digital Age [PDF]
, 2014 Marketing communications has gone through significant changes during the last decades and new online tools have been leading this change for the last decade. Now, in the digital age, if wanting to be successful companies need to experiment new things and
Huhtala, Marianne
core