Results 91 to 100 of about 2,435,522 (247)

Measuring Corporate Alignment With the Circular Economy: a Text‐Based Circularity Index From Mandatory Non‐Financial Disclosures

Business Strategy and the Environment, EarlyView.
ABSTRACT The transition to a circular economy (CE) has become a strategic priority for firms, yet empirical assessments of corporate circularity remain fragmented and heavily dependent on structured indicators or self‐reported metrics. This paper proposes a novel, text‐based circularity index derived from mandatory non‐financial statements of large ...
Giuseppe Pernagallo, Francesco Quatraro, Eleonora Rubichi   +2 more
wiley   +1 more source

Sustaining Circular Innovation Under Volatile Market Conditions: The Critical Role of Industry Platforms

Business Strategy and the Environment, EarlyView.
ABSTRACT While industry platforms are widely recognized as enablers of circular innovation, we still know little about how they evolve to scale and sustain innovation as economic conditions tighten and circular economy funding schemes become more selective.
Eva Qi Wang, Julia A. Fehrer, Jonathan J. Baker, Roderick J. Brodie   +3 more
wiley   +1 more source

The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of Business Economics and Management, 2012
The paper's purpose is to add to the body of knowledge on marketing communication effectiveness by developing and testing the model of marketing communication effectiveness in the business-to-business markets.
Damjana Jerman, Bruno Završnik
doaj   +1 more source

Emission Reduction Targets Between Strategy and Executive Compensation: Evidence on Symbolic and Substantive Adoption From German Listed Firms

Business Strategy and the Environment, EarlyView.
ABSTRACT Firms increasingly commit to climate targets yet doubts remain about whether such pledges translate into substantive corporate governance or remain symbolic. The study examines how emission reduction targets (ERTs) in sustainability strategies are reflected in compensation among German listed firms.
Victoria Fohrer, Anna‐Sofia Grabowski
wiley   +1 more source

From Policy to Practice: A Global Review of Circular Economy Strategy Documents in Construction Using NLP

Business Strategy and the Environment, EarlyView.
ABSTRACT This study explores how circular economy (CE) principles are incorporated in construction‐related policy roadmaps worldwide, addressing the growing need for effective resource strategies in a highly material‐intensive sector. National strategic CE documents from 57 countries were analyzed using natural language processing techniques, and then ...
Aidana Tleuken, Hamad Hassan Awan, Aidos Kyrkynbay, Sanzhar Sanat, Huseyin Atakan Varol, Ferhat Karaca   +5 more
wiley   +1 more source

Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface

, 2020
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades.
Gonzalez del Valle Brena, Almudena, Balmer, John M. T., Illia, Laura   +2 more
core   +1 more source

Tools of Artificial Intelligence Technology as a Framework for Transformation Digital Marketing Communication

Tehnički Glasnik
The article researches the transformative possibility of Artificial Intelligence (AI) technology tools in digital marketing communications. By leveraging machine learning, natural language processing, and data analytics capabilities, AI tools enable ...
Ana Mulović Trgovac, Antonija Mandić, Biljana Marković   +2 more
doaj   +1 more source

Formalising Sustainability Management as a Core Process Group in Project Management

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainability has become a strategic imperative for organisations, yet widely used project management standards such as the PMBoK sixth and seventh editions still do not formalise how sustainability should be embedded across project work. This gap matters because PMBoK‐based processes shape governance, roles, documentation and performance ...
Cinzia Dessi, Vincenzo Basile, Federica Caboni, Flavio De Trane   +3 more
wiley   +1 more source

Barriers to the implementation of Integrated Marketing Communications: the client perspective [PDF]

, 2012
Discussions on Integrated Marketing Communications (IMC) in the academic and practitioner journals are gradually changing from examining definitions and justifications to sharing good practice, with an acceptance that IMC is the only way forward in the ...
Mortimer, Kathleen; id_orcid, Laurie, Sally; id_orcid, Mortimer, Kathleen, Laurie, Sally   +3 more
core  

The impact of gender in marketing communications: the role of cognitive and affective cues

, 2002
This paper explores the role of gender in the processing of the marketing communications messages of travel agencies operating in the Turkish domestic tourism market.
Koç, Erdoğan
core   +1 more source