Results 71 to 80 of about 2,435,522 (247)
, 2014 With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging.
Eagle, Lynne +3 more
openaire +2 more sources
Falling pupil numbers and school closures: Setting a research agenda for a new era of precarity
British Educational Research Journal, EarlyView.Abstract This paper explores the significant phenomenon of decreasing pupil numbers in England due to lower birth rates and the impact of a school closure on a school community. It then discusses how the sociology of education might research this major issue.
Eleanor Fagan, Alice Bradbury
wiley +1 more source
Integrated marketing communications, Asia-Pacific
, 2017 Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most ...
Sassenberg, Anne-Marie +5 more
core +1 more source
Integrated Marketing Communications
, 2017 Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy.
openaire +2 more sources
MARKETING COMMUNICATIONS AS A STRATEGIC FUNCTION OF MARKETING [PDF]
Today we put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix.
Olimpia Oancea Ph.D Student +1 more
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‘I was treated as a deficit’: Immigrant teachers' career progression in Australia
British Educational Research Journal, EarlyView.Abstract Immigrant teachers have long been recruited through skilled and employer‐sponsored migration schemes to address teacher shortages in Australia, yet their career trajectories remain constrained by systemic inequities that limit their integration and professional development opportunities.
Ching Ting Tany Kwee +2 more
wiley +1 more source
Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy [PDF]
Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it
Nina Pološki Vokić, Dubravka Sinčić
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British Educational Research Journal, EarlyView.Abstract The intertwined crises of climate change, biodiversity loss and environmental degradation represent profound global challenges. Education holds a unique role in enabling all young people to navigate uncertainty, participate meaningfully in decision‐making and contribute to more just and sustainable ways of living.
Julie Robinson +2 more
wiley +1 more source
Вестник Северо-Кавказского федерального университетаIntroduction. The growth of the competitive environment and the introduction of new management technologies to meet the needs of the market have led in recent years to the intensification of commercial activities of Russian entities.
R. M. Ustaev +4 more
doaj +1 more source
British Educational Research Journal, EarlyView.Abstract Parents of children with special educational needs and disabilities (SEND) increasingly seek information and support through online discussions, yet little is known about how architectural features of digital platforms shape the interactions and support that parents encounter. The paper makes two contributions: First, it develops and applies a
Alan Shaw, Patricia A. Shaw
wiley +1 more source