Results 81 to 90 of about 2,435,522 (247)

STRATEGI KOMUNIKASI PEMASARAN EKOWISATA PADA DESTINASI WISATA DOLPHIN HUNTING LOVINA

Matrik, 2014
The purpose of this research is to find the right marketing communications strategy for Ecotourism’s Destinations, (Dolphin Hunting Lovina), to be sustainable. Design methodology used is a marketing communication approach by adopting the concept of basic
Ni Luh Putu Agustini Karta, I Ketut Putra Suarthana   +1 more
doaj  

Corporate Decarbonization via Technology and Management

Business Strategy and the Environment, EarlyView.
ABSTRACT This study provides a comprehensive overview of key findings on decarbonization, advanced technologies, and management strategies, highlighting emerging themes shaping the field. Advanced technologies enhance carbon reduction through efficiency, real‐time monitoring, and optimizing resource optimization.
Heidy Montero‐Teran, Rudolf R. Sinkovics, Olli Kuivalainen   +2 more
wiley   +1 more source

PENGARUH KOMUNIKASI PEMASARAN TERHADAP LOYALITAS NASABAH (STUDI KASUS BANK XYZ SYARIAH CABANG BOGOR)

Tazkia Islamic Finance and Business Review, 2014
The existence of printings and electronics media stimulates business owner, not only in the offering of the products and service quality, but also solid positioning implementations through quality standard and service quality.
Rahmatullah Rahmatullah
doaj   +1 more source

The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution [PDF]

, 2017
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 25/11/2016, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2016.1255440The advent of what we call, “The Corporate ...
Balmer, JMT, Yen, DA
core   +1 more source

The Use of Renewable Energy in Prominent City Buildings: A Diffusion Study on Top European Football Organizations

Business Strategy and the Environment, EarlyView.
ABSTRACT The present study applied the diffusion of innovation theory to investigate the rate of diffusion of renewable energy sources used by Europe's top professional football stadiums and the relationship with carbon neutrality. A discrete diffusion model estimated the diffusion of renewable energy to saturation, and a multivariate logistic ...
Chad S. Seifried, Liz Wanless, Timothy Kellison   +2 more
wiley   +1 more source

Environmental Disclosure Under Mandatory Regulation in EU Listed Companies: An Institutional Analysis

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines corporate environmental reporting practices among listed companies in the European Union during the period 2018–2022, within the context of the Non‐Financial Reporting Directive (NFRD). To this end, an Environmental Disclosure Index (EDI) is constructed based on qualitative reporting items, and panel‐data models are ...
Rosalva Pinto‐Braga, Pedro Lorca Fernández, Javier de Andrés Suárez   +2 more
wiley   +1 more source

The Perils of Environmental, Social, and Governance (ESG) Controversies: Implications for a Firm's Financial and Nonfinancial Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT Although ESG controversies are on the rise, research investigating them yields contradictory findings. The paper provides resolutions to the debate through investigating (a) how ESG controversies influence firms' short‐term and long‐term financial performance; (b) how firms navigate ESG controversies' effect; and (c) how ESG controversies ...
Amalesh Sharma, Sourav Bikash Borah, Anirban Adhikary, Sanjay Kumar Jena   +3 more
wiley   +1 more source

Brand Marketing via Facebook: An Investigation of the Marketing Mix, Consumer-Based Brand Equity, and Purchase Intention in the Fitness Industry

Marketing Management Journal, 2017
Due to the rising number of fitness club brands and lack of consumption, there has been a call to improve the industry's consumer-targeted business practices.
BENJAMIN K. WRIGHT, ANTONIO S. WILLIAMS, KEVINK. BYON   +2 more
doaj   +1 more source

Governing Artificial Intelligence and Digital Economy for Sustainability: Does Institutional Quality Help or Hinder SDGs Progress Across OECD Countries?

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates how artificial intelligence (AI) can support sustainable development strategies in OECD countries, particularly in achieving the United Nations Sustainable Development Goals (SDGs). The study contributes to the literature by investigating the role of AI as a transformative enabler of sustainable business strategies ...
Muskan Sahu, Waleed M. Alahdal, Mohammed M. Elgammal   +2 more
wiley   +1 more source

Features of the development strategy of marketing communications on the automotive market

RUDN Journal of Economics, 2011
Article is devoted to the peculiarities of marketing communications strategies in the automotive market. Shows the status and specifics of the Russian automotive market, the urgency of strategic planning at all levels of the automotive corporations.
Sh M Shurpaev
doaj