Results 131 to 140 of about 20,585 (176)
, 2017 Some of the next articles are maybe not open access.
Related searches:
Related searches:
2022
This chapter highlights marketing communications (marcoms). Marcoms primarily operate in four areas: advertising, direct marketing, public relations (PR), and sales promotions, which can be used in marketing strategy either singularly or holistically with IMC (integrated marcoms).
Douglas West +3 more
+4 more sources
This chapter highlights marketing communications (marcoms). Marcoms primarily operate in four areas: advertising, direct marketing, public relations (PR), and sales promotions, which can be used in marketing strategy either singularly or holistically with IMC (integrated marcoms).
Douglas West +3 more
+4 more sources
Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Babak Taheri, Hamid Shaker
+4 more sources
Babak Taheri, Hamid Shaker
+4 more sources
2020
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source
Qualitative Market Research: An International Journal, 2002
David W. Stewart, Michael A. Kamins
openaire +2 more sources
David W. Stewart, Michael A. Kamins
openaire +2 more sources