Results 211 to 220 of about 2,435,522 (247)

The role of digital channels in industrial marketing communications

Journal of Business and Industrial Marketing, 2015
Pauliina Ulkuniemi, Heikki Karjaluoto
exaly  

Entering the quagmire: examining the 'meaning' of integrated marketing communications

Journal of Marketing Communications, 1996
Joseph Phelps
exaly  

Marketing Communications

2023
openaire   +2 more sources

Marketing Communications

1994
Hamish E. Macarthur, Merlin Stone
openaire   +1 more source

A New Consumer Relationship Model: The Marketing Communications Application

Journal of Promotion Management, 2009
Demetris Vrontis, Alkis Thrassou
exaly  

Fashion Marketing and Communication

2019
openaire   +1 more source

Marketing Communication

2016
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein   +2 more
openaire   +1 more source

Marketing Communications

2002
David W. Stewart, Michael A. Kamins
openaire   +1 more source

Building Strong Brands Through the Management of Integrated Marketing Communications

International Journal of Wine Business Research, 2002
Mike Reid
exaly  

Integrated relationship-marketing communications: a key opportunity for IMC

Journal of Marketing Communications, 1996
James G Hutton
exaly