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Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source
Transformation Teams Leading the Hispanic‐Serving Institutions Movement at HSI Community Colleges
ABSTRACT The Department of Education defunded discretionary grant programs for enrollment‐based minority‐serving institutions (MSIs) on September 10, 2025, yet Hispanic‐serving institutions (HSIs) still exist and must continue to adapt to their growing population of Latine/x students.
Gina Ann Garcia +2 more
wiley +1 more source
As use cases for long‐acting therapeutics expand across clinical indications, there is a critical need to ensure the inclusion of women who are pregnant or breastfeeding, infants and children—populations with a historical gap in the availability of interventions already approved for use in adults.
Moherndran Archary +59 more
wiley +1 more source
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A Reader in Marketing Communications
European Journal of Marketing, 2006Book ...
exaly +3 more sources
The communications market in Poland
IEEE Communications Magazine, 2000This article presents the current status of the communication market in Poland sector by sector, including fixed and mobile telephony, Internet, and cable and digital television. The sectors are analyzed from different perspectives: overall growth measured in both capital invested as well as the number of subscribers connected, privatization processes,
Zdzislaw Papir, Pawel Oleszak
openaire +2 more sources
The State, the MARKETS, and the Community
2023Abstract Markets matter. A society needs well-functioning, competitive markets to enable it to efficiently produce, buy and sell, and consume goods and services. These in turn generate economic growth, expand opportunities for citizens and enhance prosperity.
openaire +1 more source
2022
This chapter highlights marketing communications (marcoms). Marcoms primarily operate in four areas: advertising, direct marketing, public relations (PR), and sales promotions, which can be used in marketing strategy either singularly or holistically with IMC (integrated marcoms).
Brian Kenny, Karen Dyson
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This chapter highlights marketing communications (marcoms). Marcoms primarily operate in four areas: advertising, direct marketing, public relations (PR), and sales promotions, which can be used in marketing strategy either singularly or holistically with IMC (integrated marcoms).
Brian Kenny, Karen Dyson
openaire +2 more sources
Journal of Marketing Communications, 2009
Using as a starting-point the model of integrated marketing communication (IMC), which is based on the tenet that the company integrates the marketing message conveyed to the consumer, this paper switches the focus by highlighting the consumer's message integration.
Åke Finne, Christian Grönroos
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Using as a starting-point the model of integrated marketing communication (IMC), which is based on the tenet that the company integrates the marketing message conveyed to the consumer, this paper switches the focus by highlighting the consumer's message integration.
Åke Finne, Christian Grönroos
openaire +1 more source
Communication: A Marketing Tool
Work, 1994Good communication can be the most effective therapeutic and marketing tool used within an industrial rehabilitation program. Effective communication among professionals is a key way to establish and maintain an atmosphere of professional cohesiveness (Osborne and Courts, 1991). The benefits of good communication are numerous. Strong treatment planning,
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2020
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source

