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Revista Escuela de Administracion de Negocios, 2007 Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo ...
Claudia Gómez Ramírez
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Evolución y aplicación del marketing cultural en los museos [PDF]
BiD: Textos Universitaris de Biblioteconomia i Documentació, 2009 La introducción del marketing especializado en cultura es una asignatura pendiente en muchas instituciones culturales, especialmente museos. Además, muchas veces tanto los organismos gubernativos como las empresas encargadas de asesorar al mundo cultural,
Monistrol, Ricard
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International Journal of Modern Physics C, 2008 Social interactions and personal tastes shape our consumption behavior of cultural products. In this study, we present a computational model of a cultural market and we aim to analyze the behavior of the consumer population as an emergent phenomena. Our results suggest that the final market shares of cultural products dramatically depend on consumer ...
Amac Herdagdelen, Haluk Bingol
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STRATEGIC AND DIGITAL MARKETING IN CULTURAL INSTITUTIONS AND THE IMPACT OF THE COVID-19 PANDEMIC – A COMPARATIVE ANALYSIS OF TWO CASE STUDIES [PDF]
Interdisciplinary Description of Complex Systems, 2021 This article investigates the impact of the coronavirus pandemic COVID-19 on marketing within cultural institutions, specifically in the field of digital marketing.
Aleksandra Krajnović +2 more
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Gestión y Análisis de Políticas Públicas, 2023 Contexto: En el marco del interés creciente por implicar a la sociedad en el sostenimiento de los museos de titularidad estatal en España, el modelo privado de gobernanza y financiación estadounidense, junto con el sistema de museos públicos de la ...
Elena Vadillo Lobo
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Marketing y comunicación cultural en España. Nuevas directrices para las estrategias actuales
Culturas, 2022 El marketing como una disciplina de fomento, difusión y planeación abarca muchas esferas productivas de la sociedad, entre ellas, el sector cultural.
María Fragoso Mora
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Frontiers in Communication, 2023 IntroductionThe landscape of food writings has undergone a significant transformation, shifting from traditional informational cookbooks to hybrid edutaining cookbooks authored by celebrity chefs and influencers.
Viktor L. J. Proesmans +3 more
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Frontiers in Sustainable Food Systems, 2023 PurposeAn important reason for food waste is the rejection of ugly produce by consumers. Most previous research has examined the absolute negative impacts of ugly produce on consumers’ preferences, no research has examined the conditions in which ...
Meizhen Xiao, Yi Jiang, Binbin Cao
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Cultural Tourism Branding with Emphasis on Empirical Marketing (Case Study: Neyshabour City) [PDF]
هنر اسلامی, 2020 Empirical marketing is one of the most widely used methods of developing various jobs and industries today. Among these, the field of cultural tourism is one of the fields that requires the application of new marketing approaches.
Fatemeh Faramarz Pour +3 more
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Nova Prisutnost, 2022 Cilj istraživanja bio je ispitati odnose između varijabli doživljaja imidža fakulteta (DIF), zadovoljstva studijem (ZSS), radne angažiranosti studenata (RAS) i njihovih poželjnih (POPS) i nepoželjnih organizacijskih ponašanja (NOPS) da bi se provjerila ...
Ivana Rašan +2 more
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