Results 31 to 40 of about 39,642 (267)

O marketing cultural como elemento de diferenciação: o case “bradesco - espetáculo como mensagem”

Signos do Consumo, 2013
Propõe-se neste artigo uma pesquisa bibliográfica com a apresentação de conceitos e definições sobre o tema marketing cultural com vistas à comunicação organizacional.
Flavi Ferreira Lisboa Filho, Julia Munareto Leal   +1 more
doaj  

Culture and Marketing

Japan Marketing Journal, 2023
Culture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture/subculture and companies sell cultural contents and use culture in their marketing activities.
openaire   +2 more sources

A Bespoke Programmable Interpenetrating Elastomer Network Composite Laryngeal Stent for Expedited Paediatric Laryngotracheal Reconstruction

Advanced Functional Materials, EarlyView.
A programmable interpenetrating double‐network architecture, created via 3D‐TIPS printing and resin infusion, synergistically combines thermoplastic and thermosetting elastomers to balance structural rigidity and surface softness—crucial for paediatric laryngeal stents.
Elizabeth F. Maughan, Lei Wu, Dong Zhang, Linxiao Wu, Graca Ferreira Vaz Pinto Mendes, Wanqiao J. Tu, Heping Ma, Toby J. Proctor, Colin R. Butler, Thomas Kjærgaard, Mark W. Lowdell, Martin A. Birchall, Robert E. Hynds, Richard Hewitt, Wenhui Song   +14 more
wiley   +1 more source

Patrocínio e mecenato: ferramentas de enorme potencial para as empresas

RAE: Revista de Administração de Empresas, 1996
O Marketing apoiado em atividade de patrocínio e mecenato surge como uma nova tendência da mídia. Esteartigo busca compreender as especificidades e similitudes dessas novas "ferromentos". além de discutir os maiores desafios a elas associados.
Ana Carla Fonseca Reis, Rubens da Costa Santos   +1 more
doaj  

MARKETING – A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS [PDF]

Management & Marketing, 2015
Several studies have focused on the marketing mix of goods, but it shouldn’t be neglected that services, through its characteristics, cause major problems for marketers, when adopting appropriate marketing strategies.
Claudia Maria CACOVEAN
doaj  

Liquid Crystalline Inverted Lipid Phases and Reverse Micelles in Drug Delivery: From Molecular Design to Therapeutic Potential

Advanced Functional Materials, EarlyView.
Liquid crystalline inverted lipid phases and reverse micelles are self‐assembled lipid nanostructures that enhance the solubility, stability, and delivery of diverse therapeutics. This review integrates their physicochemical principles, formulation strategies, drug loading mechanisms, and biomedical applications, highlighting their growing ...
Numan Eczacioglu, Mulazim Hussain Asim, Soheil Haddadzadegan, Andreas Bernkop‐Schnürch   +3 more
wiley   +1 more source

Peculiarities of marketing communications in cultural marketing [PDF]

Annals of "Spiru Haret". Economic Series, 2013
Extending the application of marketing science specific concepts and principles in various sectors would not have been possible without their gradual evolution, in terms of customization and differentiation tailored for a specific field. This phenomenon regarding marketing evolution in terms of both extensively and intensively way, led to the emergence
GARDAN, Daniel, GEANGU, Iuliana Petronela   +1 more
openaire   +2 more sources

Novel Functional Materials via 3D Printing by Vat Photopolymerization

Advanced Functional Materials, EarlyView.
This Perspective systematically analyzes strategies for incorporating functionalities into 3D‐printed materials via Vat Photopolymerization (VP). It explores the spectrum of achievable functionalities in recently reported novel materials—such as conductive, energy‐storing, biodegradable, stimuli‐responsive, self‐healing, shape‐memory, biomaterials, and
Sergey S. Nechausov, Patrick Fesser, Boris A. Bulgakov, Ulrich S. Schubert   +3 more
wiley   +1 more source

Effects of Molecular Designs and Double‐Network Morphologies for Bioadhesive Semiconductors

Advanced Functional Materials, EarlyView.
This study establishes molecular‐to‐mesoscale design rules for bioadhesive semiconducting polymers (BASCs). It identifies how side‐chain length, double‐network formation, and film thickness modulate adhesion strength and electronic performance, providing insight into the rational design of intrinsically adhesive semiconductors for stable and efficient ...
Zhichang Liu, Nan Li, Yuqing Chen, Naisong Shan, Shinya Wai, Jie‐Hao Chen, Aidan Ziaja, Shrayesh N. Patel, Sihong Wang   +8 more
wiley   +1 more source

Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review

Central European Management Journal, 2022
Purpose: This article investigates trends in studies on the impact of cultural factors on mobile marketing acceptance. To that end, the article provides a literature review of technology acceptance models and cultural models used in research on mobile ...
Nguyen Ngoc Thi Hong, Rudawska Edyta
doaj   +1 more source