Results 131 to 140 of about 36,341,507 (305)
Digital Content Marketing as a Catalyst for e-WOM
, 2019 Applying the theory of Use and Gratification this paper investigates how the social impact of digital content marketing on food tourism leads to e-WOM. This paper explores digital content marketing can generate social impact, and then lead to e-WOM.
Thaichon, Park, Bu, Yi, Parkinson, Joy
core
Chinese Trade Competition and Rural Mexican Migration
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT China's accession to the World Trade Organization in 2001 reshaped global trade, reducing U.S. demand for Mexican manufactured goods and weakening Mexico's manufacturing employment. This study estimates how this trade‐induced decline affected migration and employment decisions among rural Mexicans.
Zachariah Rutledge, Joaquin Mayorga
wiley +1 more source
Farmers' Preferences for Gene Editing Crops and Influencing Factors
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Gene editing (GE) is gaining momentum worldwide, but limited data on UK farmers' preferences hinders our understanding of its potential impact amid deregulation debates. Based on a survey of 200 English arable farmers, we employ a Latent Class Analysis and Multinomial Logit regressions to investigate current preferences for GE crops.
Bertolozzi‐Caredio Daniele +1 more
wiley +1 more source
Jurnal EcogenThe purpose of this study is to determine the role of digital marketing competency in facilitating innovation ecosystem readiness among MSMEs in Padang City, and how digital transformation and the adoption of digital marketing strategies mediate this ...
Adito Aulia Andrian, Yunita Engriani
doaj +1 more source
Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels
Procedia Computer Science, 2023 Dimitrios Belias +3 more
openaire +2 more sources
Assessing Photovoltaic Recycling Capacities and Policy Gaps in the European Union
Advanced Energy and Sustainability Research, EarlyView.This study maps photovoltaic recycling capacity in the EU and key global regions, highlighting gaps between growing waste volumes and available infrastructure. It combines survey insights and policy analysis to identify recycling bottlenecks and offers recommendations to boost circularity in the solar sector.
Nieves Espinosa +3 more
wiley +1 more source
AgriFood: Journal of Agricultural Products for Food, EarlyView.Fermentation with lactic acid bacteria could improve amino acids, volatile organic compounds (VOCs), and nonvolatile metabolites of Laohan melon juice (LMJ), which provides theoretical guidance for the development of Laohan melon beverage and advances knowledge of the metabolic mechanisms of VOCs in LMJ.
Yun Xie +12 more
wiley +1 more source
Frontiers in CommunicationDigital marketing strategy is the planning and actions taken by companies or individuals to utilize digital technology to market products or services effectively and efficiently to target markets.
Ulfi Sartika Lubis +9 more
doaj +1 more source
Vianna Sapiens, 2017 A relação estabelecida entre as empresas e seus clientes vem evoluindo ao longo dos anos. Neste trabalho, veremos qual a importância desta relação para os negócios em um novo cenário: o mundo digital. Vários teóricos identificam este novo momento como uma revolução, no qual novos princípios são valorados, tornando-se de suma importância para as ...
Cássio Henrique Barboza de Souza +1 more
openaire +1 more source
DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL [PDF]
The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services.
Simona Vinerean +3 more
core