Results 241 to 250 of about 51,079 (260)

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Journal of Business Research, 2021
Denish Shāh
exaly  

Digital Marketing Fundamentals

2019
Visser, M, Sikkenga, B., Berry, M
openaire   +2 more sources

The digital marketing capabilities gap

Industrial Marketing Management, 2020
Robert Morgan, Dennis Herhausen, Mirella Kleijnen   +2 more
exaly  

Digital marketing

2022
В последние несколько лет тема цифровизации в маркетинговой среде становится все более важной и интересной для изучения. В данной статье указаны основные цели цифрового маркетинга и способы их достижения; описаны главные задачи деятельности маркетинга в Интернете и способы решения этих задач; перечислены достоинства интернет-маркетинга по отношению к ...
openaire   +1 more source

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
P K Kannan
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Audrey Laing, Jo Royle
exaly  

Digital marketing and social media: Why bother?

Business Horizons, 2014
JOSÉ Manuel Cristóvão Verissimo
exaly  

Digital marketing for B2B organizations: structured literature review and future research directions

Journal of Business and Industrial Marketing, 2020
Preeti Nayal, Neeraj Pandey
exaly  

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Journal of Strategic Marketing, 2011
Katherine Smith
exaly