Results 251 to 260 of about 51,079 (260)

Digital marketing as automated marketing

2020
Detlev Zwick, Nikhilesh Dholakia
openaire   +1 more source

Understanding digital content marketing

Journal of Marketing Management, 2008
Jennifer Rowley
exaly  

Martechs and Digital Marketing+ (Types of Digital Marketing)

Hashem Aghazadeh, Mozhde Khoshnevis
openaire   +1 more source

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of Marketing Education, 2019
Scott Cowley
exaly  

“Old boys' club”: Barriers to digital marketing in small B2B firms

Industrial Marketing Management, 2022
exaly  

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Journal of Interactive Marketing, 2019
Linda D Hollebeek
exaly  

Digital marketing strategies, online reviews and hotel performance

International Journal of Hospitality Management, 2018
Patrick De Pelsmacker
exaly  

Digitalized Markets

2021
openaire   +1 more source

The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

Sustainability
Ahmad Alheet, Abdel-Aziz Ahmad Sharabati, Alhareth Abu Hussein   +2 more
exaly  

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Journal of Marketing Education, 2019
exaly