Results 21 to 30 of about 87,334 (198)
Electoral Advertising Based on Proximity Marketing
International Business Research, 2019 This study seeks to propose a strategy for electoral advertising based on proximity marketing. It arises as a response to the problem detected through direct observation and structured interviews with specialists (experts in electoral marketing, politicians, publicists and ICT leaders) which evidenced the lack of technological tools for electoral ...
Jessenia Garrido-Martinez +1 more
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A utilização de métodos qualitativos na Ciência Política e no Marketing Político
Opinião Pública, 2001 O artigo discorre sobre a utilização da abordagem qualitativa na Ciência Política e no Marketing Político. As discussões apresentadas derivam-se, principalmente, da experiência acadêmica com a pesquisa Ideologia Política, Propaganda Eleitoral e Voto: o ...
Luciana Veiga +1 more
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MIX: Jurnal Ilmiah Manajemen, 2018 . This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers.
Yuli Harwani +3 more
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Sustaining the Role of Marketing Strategies in Nigerian Electoral Politics [PDF]
, 2010 This paper builds on recent studies which identified the roles of marketing strategies in politics as responsive leadership, mass mobilization, political branding, conflict management, promotion of democratic ideals.
Worlu, Rowland E.K.
core
Capitalizing On Infinitesimal Calculus In Political Marketing [PDF]
, 2011 The calculus, known to be a branch of mathematics dealing with differentiation and integration of variable quantities, is used to solve many mathematical problems.
Worlu, Rowland E.K.
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Instagram y marketing político. Campaña electoral de Vox en 2019.
Ámbitos. Revista Internacional de Comunicación, 2023 El uso de las redes sociales con fines de comunicación política se ha generalizado en los últimos años, en paralelo con la crecida presencia en nuestras vidas de dichas redes. En este trabajo nos vamos a centrar en el uso que ha hecho Vox de las redes sociales para acercarse a los votantes y conseguir el mayor número de seguidores de todos los partidos
Marta Sánchez Hunt, Miguel de Aguilera
openaire +3 more sources
Is political marketing new words or new practice in UK politics? [PDF]
, 2004 This review of the literature on political marketing and the party most associated with it in the UK, New Labour, suggests that the relationship is not straightforward. Politicians are, for example, hesitant to use marketing language in public.
Moloney, Kevin
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Revista del Instituto Electoral del Estado de México. Apuntes Electorales, 2016 En este trabajo se examina la importancia de las estrategias de marketing electoral en la contienda por la Presidencia Municipal de Temamatla, Estado de México, en 2012. Con el fin de alcanzar este objetivo, en la primera parte de la investigación se
Ana Esthela Benítez-Garcés +1 more
doaj +2 more sources
Sustainability-driven governance through green political marketing in developing countries
Discover EnvironmentThis perspective advances a theoretical framework that examines the influence of green political marketing and sustainability initiatives on electoral outcomes in developing countries, leveraging Stakeholder Theory to provide novel insights into the ...
Samuel Affran +2 more
doaj +1 more source
Studia Humanitatis, 2016 The article examines the essence and instruments of electronic marketing as a factor of democratization of the electoral process. The author analyses the concepts of political, electoral and electronic marketing.
Mykhalchuk Svitlana Olexandrivna
doaj