Impacto de los diarios digitales en la votación electoral
El presente artículo demuestra que las menciones de los candidatos políticos en los diarios digitales tienen una correlación positiva con la votación electoral.
David Anibal Paz Panduro
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The Effect of Relationship Marketing on the Victory of Political Parties in Electoral Competitions in Iran [PDF]
Introduction In the field of marketing, the most desirable scenario involves the company maintaining an optimal level of market share with an increasing trend over time, as well as preventing any decline or reduction in the market share.
Hossein Ebadi +2 more
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Estrategias de campaña virtual en la segunda vuelta presidencial: Ecuador 2021
La segunda vuelta presidencial en Ecuador, entre los candidatos finalistas Andrés Arauz y Guillermo Lasso, se desarrolló durante 2021, es decir, principalmente en entornos virtuales, por la pandemia de la COVID-19.
Dayanna Mishell Chipuxi Llivi +1 more
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En este trabajo se examina la importancia de las estrategias de marketing electoral en la contienda por la Presidencia Municipal de Temamatla, Estado de México, en 2012.
Ana Esthela Benítez Garcés +1 more
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Political Justice in the Political Structure of the Islamic Republic of Iran: Equal Political Participation, Selection, and the Opinions of Political Experts [PDF]
Introduction In the field of marketing, the most desirable scenario involves the company maintaining an optimal level of market share with an increasing trend over time, as well as preventing any decline or reduction in the market share.
Mohammadnabi Aghataghi +2 more
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Neo-Statecraft Theory, Historical Institutionalism and Institutional Change [PDF]
This article provides a critical examination of the contribution that statecraft theory, which has been subject to recent revision and development, makes to the literature on institutional change.
Adcock +25 more
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Marketing político, democracia e capitalismo
This article intends to analyze the use of political marketing in current political processes not from its origins itself, but relating its pactice and the development of democratic idea in 20'h century, wich get it closer to idea of a simple competition
Sidney Tanaka de Souza Matos
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Electoral Technologies in the Structure of Russian Political Management
The reducing electoral technologies to the processes of communication of a candidate (party) with voters, which many authors do, unduly narrows the content of this concept.
Vladimir N. Amelin
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U.S. Presidential Election – 2012: trends tone in marketing and political PR
This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision ...
Aurelia Peru-Bălan
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A POLITICAL MARKETING APPROACH REGARDING THE ELECTORAL SYSTEM IN ROMANIA [PDF]
From this systemic perspective, it is revealed once again the importance of voting as a regulator factor of functioning democracy. Loop control are more evident during the election campaign and has become a common fact that in an election year the ...
GABRIEL DINU, LOREDANA DINU
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