Election Marketing and Neuromarketing from a Politician's Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 The pandemic period has generated major changes in all sectors, across the globe, and these changes are also felt in election marketing practices that ramify on political consumer behaviour.
Ancuta Nicoleta REMETE +3 more
doaj
Voting Decision and the Influences on Voter Behavior [PDF]
Ovidius University Annals: Economic Sciences SeriesThis paper examines the complex relationship between voter behavior and political marketing electoral campaigns, with a particular focus on the decision-making process during electoral campaigns.
Gabriel Dinu , Loredana Dinu
doaj
Not big brand names but corner shops: marketing politics to a disengaged electorate [PDF]
, 2003 Does New Labour’s model of a centrally orchestrated and national-centric political communication strategy effectively engage the electorate? Drawing on interviews with those active in politics “on the ground,” this paper argues that the centralised ...
Lilleker, Darren, Negrine, R.
core
Polls and the political process: the use of opinion polls by political parties and mass media organizations in European post‐communist societies (1990–95) [PDF]
, 2007 Opinion polling occupies a significant role within the political process of most liberal-capitalist societies, where it is used by governments, parties and the mass media alike. This paper examines the extent to which polls are used for the same purposes
Boorstin Daniel J. +19 more
core +1 more source
The Price of Populism: Financial Market Outcomes of Populist Electoral Success
SSRN Electronic Journal, 2020 Following financial research on the importance of public policy for asset prices, we hypothesize that the success of populist movements impacts risk assessments in financial markets. Building a novel dataset, findings show for a sample of Western democracies that the success of populist parties has a direct impact on volatility in major domestic market
Sebastian Stöckl, Martin Rode
openaire +2 more sources
HACIA UN ESTUDIO DEL MARKETING POLÍTICO: LIMITACIONES TEÓRICAS Y METODOLÓGICAS
Espiral, 2003 El marketing político enfrenta una serie de obstáculos con relación a su análisis y conceptualización. El presente trabajo analiza tres limitaciones concernientes al estudio del marketing político: su definición operacional, su causalidad incierta y
Julio Juárez
doaj
La desarticulación de las estrategias electorales audiovisuales frente a la conmoción del 11-m
Área Abierta, 2004 La influencia del campo audiovisual y del marketing comercial sobre el ámbito político es una realidad, inmersa en un proceso ascendente, que se materializa con especial relevancia en el período electoral 1989-2000.
Imelda Rodríguez Escanciano
doaj
Political Marketing in Romania [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 This paper aims to highlight how global political trends have affected the perspective from which individuals perceived their condition within the society, socially acceptable responses and dominant traits associated with the set of statuses and roles ...
Gabriel Dinu, Loredana Dinu
doaj
The Politics of the shrinking marketplace: Marketing voter disengagement [PDF]
, 2005 Marketing is traditionally associated with expanding the market for a branded product in order to increase profit; brands undertake research to ensure they possess a thorough understanding of the consumer, their wants and needs.
Lilleker, Darren
core
Neuropolítica: una aproximación a la micropolítica
Revista Española de Ciencia Política, 2014 Este artículo tiene un carácter prospectivo sobre un asunto que ha venido tomando relevancia enla última década. Se ocupa de la incidencia que tiene el avance de la neurología para entendercuestiones que son propias de la ciencia política.
Manuel Alcántara Sáez
doaj