Relationship between the international marketing research and the international marketing information system [PDF]
Marketing (Beograd. 1991), 2004 Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept.
Grubor Aleksandar
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Marketing information system - concept and components [PDF]
Marketing (Beograd. 1991), 2003 Current conditions for the carrying out of business activities are being characterized by an intensive changing of the business surrounding, as well as by a need for a flexible adapting to the newly-created conditions.
Domazet Ivana S.
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Marketing reporting system [PDF]
Marketing (Beograd. 1991), 2004 The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system.
Hanić Hasan M.
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A conceptual framework for the direct marketing process using business intelligence [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Direct marketing is becoming a key strategy for organisations to develop and maintain strong customer relationships.
Flici, Adel
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Marketing business processes in a multinational organization: A case study of an information system implementation [PDF]
, 2023 Marketing information systems, scale, scope, and functionalities have grown due to the substantial rise of new technologies such as the internet, mobile devices, and social media.
Alturas, B., Valente, N.
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Direct marketing for the implementation of the concept of sustainable development [PDF]
SHS Web of Conferences, 2023 Direct marketing is one of the most significant and effective strategies in terms of attracting a target audience interested in specific services or products.
Israilova Z.R. +2 more
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AI and big data-driven social media recruitment: the mediating role of talent acquisition and employee engagement in bank performance [PDF]
Digital Transformation and SocietyPurposeThis study investigates the impact of AI-driven social media recruitment (AI-SMR) on talent acquisition effectiveness (TAE), employee engagement (EE) and bank performance (BP) in the Jordanian banking sector. It examines how AI-powered recruitment
Rand Al-Dmour +4 more
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Use of YouTube for diffusion of innovative agricultural technologies: A digital self-help approach to the farmers [PDF]
Journal of Agricultural Sciences (Belgrade)The diffusion of innovative agricultural technologies is essential for improving productivity, food security, and rural livelihoods in developing countries, where conventional extension services often face financial and institutional constraints.
Mazumder Mohummed Shofi Ullah +2 more
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Economics & Education, 2023 The purpose of the article is the generalisation of research methods in the marketing information system of the environment, the practical implementation of the procedure of researching the competitive environment of an agricultural enterprise, and the ...
Mariia Bahorka +2 more
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MODELING THE INTERDEPENDENCE OF MARKETING AND ACCOUNTING INFORMATION SYSTEMS
Acta Economica, 2022 This paper presents a model of interdependence of marketing information system and accounting information system activities, with the aim of harmonizing them while identifying activities on the basis of which the goals of information support for the ...
Perica Macura, Predrag Gajić
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