Relationship between the international marketing research and the international marketing information system [PDF]
Marketing (Beograd. 1991), 2004 Real and complete understanding relationship between the international marketing research and the international marketing information system requires recognizing essentials of the both concept.
Grubor Aleksandar
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Marketing information system - concept and components [PDF]
Marketing (Beograd. 1991), 2003 Current conditions for the carrying out of business activities are being characterized by an intensive changing of the business surrounding, as well as by a need for a flexible adapting to the newly-created conditions.
Domazet Ivana S.
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Marketing reporting system [PDF]
Marketing (Beograd. 1991), 2004 The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system.
Hanić Hasan M.
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Formation of Components of the Marketing Information System for Agricultural Products Using Big Data Methods [PDF]
Облік і фінанси, 2023 Big data is a source of innovation. Big data helps companies in various fields move towards digital transformation. The purpose of the article is to reveal the possibilities of using big data methods in marketing agricultural products to increase ...
Oleksandr Lutsiі, Oleksandr Helevei
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Leveraging Service Science for Strategic Marketing: A Case Study of a Canadian Mattress Company [PDF]
ITM Web of ConferencesThis study utilizes a service science perspective to elaborate on the strategic marketing plan of a Canadian mattress company. Founded in 2014, the company has transformed the mattress industry’s traditional product-centric paradigm by adopting a service-
Menvielle William +2 more
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Direct marketing for the implementation of the concept of sustainable development [PDF]
SHS Web of Conferences, 2023 Direct marketing is one of the most significant and effective strategies in terms of attracting a target audience interested in specific services or products.
Israilova Z.R. +2 more
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AI and big data-driven social media recruitment: the mediating role of talent acquisition and employee engagement in bank performance [PDF]
Digital Transformation and SocietyPurposeThis study investigates the impact of AI-driven social media recruitment (AI-SMR) on talent acquisition effectiveness (TAE), employee engagement (EE) and bank performance (BP) in the Jordanian banking sector. It examines how AI-powered recruitment
Rand Al-Dmour +4 more
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Use of YouTube for diffusion of innovative agricultural technologies: A digital self-help approach to the farmers [PDF]
Journal of Agricultural Sciences (Belgrade)The diffusion of innovative agricultural technologies is essential for improving productivity, food security, and rural livelihoods in developing countries, where conventional extension services often face financial and institutional constraints.
Mazumder Mohummed Shofi Ullah +2 more
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MODELING THE INTERDEPENDENCE OF MARKETING AND ACCOUNTING INFORMATION SYSTEMS
Acta Economica, 2022 This paper presents a model of interdependence of marketing information system and accounting information system activities, with the aim of harmonizing them while identifying activities on the basis of which the goals of information support for the ...
Perica Macura, Predrag Gajić
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AI-powered COVID-19 forecasting: a comprehensive comparison of advanced deep learning methods [PDF]
Osong Public Health and Research PerspectivesObjectives The coronavirus disease 2019 (COVID-19) pandemic continues to pose significant challenges to the public health sector, including that of the United Arab Emirates (UAE).
Muhammad Usman Tariq +1 more
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