Results 21 to 30 of about 269 (175)

Estudio de marketing interno en una instalación hotelera de la capital Internal marketing study in a hotel facility in the capital

open access: yesRevista Cubana de Salud y Trabajo, 2023
Introducción: Uno de los principales objetivos para las organizaciones laborales debe ser la satisfacción de sus clientes internos, por lo que deben enfocar y destinar esfuerzos para motivar y buscar la fidelización de sus colaboradores o stakeholders ...
Alegna Cruz Ruiz   +2 more
doaj  

The Economic and Ecological Impact of Soy in Brazil: A Synthetic Control Method Approach

open access: yesJournal of Agricultural Economics, EarlyView.
ABSTRACT In recent decades, soy expansion in Brazil has generated significant environmental, social and economic impacts. However, there is no consensus about benefits and drawbacks, calling for a more careful account of the economic and ecological diversity of the territories where this phenomenon has been unfolding.
Stefano Ghinoi   +3 more
wiley   +1 more source

Desarrollo de estrategias de marketing interno enfocadas al desarrollo de la inteligencia emocional del personal de una dependencia del gobierno del estado de Veracruz

open access: yesUniversita Ciencia, 2016
En el presente trabajo se propone contribuir al conocimiento de la Inteligencia Emocional en el marco del Marketing interno, como una alternativa de mejora de la misma, a través de herramientas y técnicas de Comunicación Interna.
Zobeida Hernández Blazquez   +1 more
doaj   +1 more source

‘Civilizing’ Smallholders Through Oil Palm: The Politics of Subsumption Across Southern Mexico's Commodity Frontiers

open access: yesJournal of Agrarian Change, EarlyView.
ABSTRACT While most frontier studies associate commodity expansions with dispossession, I argue that such expansions can also function as ‘civilizational’ projects aimed at overcoming traditional farming and creating new rural subjects better suited to the needs of capitalist development. Using a Gramscian approach to study subsumption, I analyse three
Antonio Castellanos‐Navarrete
wiley   +1 more source

Marketing interno y compromiso organizacional de centros de entretenimiento del Perú

open access: yesRevista de Psicología, 2020
La investigación Marketing interno para el compromiso organizacional en centros de entrenamiento se realizó por el problema identificado, alta rotación del personal, que perjudicaba el desarrollo de las tareas y la calidad de servicio hacia el cliente ...
Ronald M. Hernández   +5 more
doaj  

Marketing Interno em cooperativa de crédito do Brasil

open access: yesRevista Brasileira de Marketing, 2020
Objetivo: O objetivo é analisar determinadas iniciativas de Marketing Interno de uma cooperativa de crédito brasileira, na visão dos seus colaboradores.Método: Foi aplicada pesquisa quantitativa (911 indivíduos), de caráter descritivo, com uso de modelagem de equações estruturais e de corte transversal, com instrumento baseado em Dessler (1996), Lings ...
Edson Roberto Scharf   +2 more
openaire   +3 more sources

The Effect of Brazil's Family Health Program on Cognitive Skills

open access: yesOxford Bulletin of Economics and Statistics, EarlyView.
ABSTRACT This paper examines the effect of Brazil's Family Health Program (Programa Saude da Familia, FHP) on cognitive skills (measured by test scores) of fifth‐grade students. We use biennial data from national exams between 2007 and 2015, and variation in the FHP implementation date across municipalities, birth cohort, and test year to identify the ...
Pinar Mine Gunes, Magda Tsaneva
wiley   +1 more source

MOTIVAÇÃO PARA MUDANÇA DE COMPORTAMENTO APLICADA AO MARKETING INTERNO

open access: yesCompetência, 2011
Este estudo apresenta uma interdisciplinaridade entre as áreas de administração e marketing e o Modelo Transteórico de Mudança de Comportamento (PROCHASKA & DICLEMENTI, 1986).
Marília Alves Calheiros   +3 more
doaj   +1 more source

Beyond Groups? Consociational Culture and the Representation of Cross‐Segmental Interests

open access: yesSwiss Political Science Review, EarlyView.
Abstract In deeply divided societies, consociational power‐sharing ensures representation for ethnonational groups but raises questions about cross‐segmental interests. This paper explores “consociational culture,” arguing that consociational systems create a form of political culture which incentivises the use of group‐based categories and identities ...
Patrizia John
wiley   +1 more source

Marketing interno y Tecnologías de información: hacia la competitividad de los agronegocios mexicanos

open access: yesRevista Venezolana de Gerencia, 2020
La globalización y la apertura de los mercados internacionales han llevado a que las empresas generen mayores esfuerzos para aumentar su competitividad. Un sector de vital importancia para México son los agronegocios debido a su participación y aporte en
Javier Eduardo Vega Martínez   +3 more
doaj  

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