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DHARANA - Bhavan's International Journal of Business, 2023 Nil
Mr. NITHIN V K +4 more
semanticscholar +4 more sources
In order to maintain a competitive edge in a rapidly changing world of marketing, students need a book that integrates the most up-to-date and cutting-edge marketing theory and tactics.
D. Sathish, Dr. J. Rani
semanticscholar +7 more sources
Marketing Management, 2019 Course Description Marketing is the sum of the activities undertaken by a company to stimulate sales of its product or services to its customers. The marketing objective is to create, promote and distribute products or services at a price and quality ...
CERİT, AYŞE GÜLDEM, YILDIRIM, CANSU
semanticscholar +5 more sources
The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness [PDF]
Innovative Marketing, 2023 The cosmetic industry is a highly lucrative market in South Africa. Individuals of the Generation Y cohort represent an essential current and future market segment for various industries, including the beauty product industry.
Riané C. Dalziel, Kirsty-Lee Sharp
doaj +1 more source
Trajectory of economic development of Bukhara region during digitalization [PDF]
E3S Web of Conferences, 2023 This research demonstrates the beginning of the trajectory of the economic development of the Bukhara region during digitalization. Such indicators as the size of resident working-age population, the number of enterprises and organizations connected to ...
Tadjieva Sayyorakhon +4 more
doaj +1 more source
Generating Opportunities For Tourism Businesses Through Information Exchanges with Visitor Information Centres in South Africa [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While previous studies acknowledge that Visitor Information Centres (VICs) exchange information with various stakeholders, it remains ...
Kholadi Tlabela +2 more
doaj +1 more source
Journal of Applied Management and Business (JAMB), 2022 This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri).
Farhan Saputra +1 more
semanticscholar +1 more source
Biomarker Research, 2023 Annotating cells in the analysis of single-cell RNA-seq (scRNA-seq) data is one of the most challenging tasks that researchers are actively addressing.
Fan-Lin Meng +8 more
doaj +1 more source
Journal of Consumer Sciences, 2023 This study explored the purchasing intentions of Generation Y and Generation Z concerning functional beverages, with a focus on health awareness and trust as key influencing factors.
Firya Fadhila Fathin +3 more
doaj +1 more source
Stick or Twist—The Rise of Blockchain Applications in Marketing Management
Sustainability, 2022 The adoption of blockchain technology by companies can change the way they interact with stakeholders, redefining communication strategies and other marketing processes.
C. Lemos +3 more
semanticscholar +1 more source