Results 11 to 20 of about 8,221,932 (331)
Vision: The Journal of Business Perspective, 2013 D.G. Brian Jones, Pioneers in Marketing: A Collection of Biographical Essays. New York: Routledge, 2012, xv + 192 pp., Price not mentioned (Hardback). ISBN: 978-0-415-89193-6
Russell S. Winer +2 more
semanticscholar +5 more sources
Effects of COVID-19 on hotel marketing and management: a perspective article
International Journal of Contemporary Hospitality Management, 2020 This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector.,This paper is based on an overview of the relevant ...
Yangyang Jiang, Jun Wen
exaly +2 more sources
TRENDS IN THE DEVELOPMENT OF SCIENCE AND EDUCATION, 2021 Michael R. Czinkota +3 more
semanticscholar +3 more sources
The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness [PDF]
Innovative Marketing, 2023 The cosmetic industry is a highly lucrative market in South Africa. Individuals of the Generation Y cohort represent an essential current and future market segment for various industries, including the beauty product industry.
Riané C. Dalziel, Kirsty-Lee Sharp
doaj +1 more source
Trajectory of economic development of Bukhara region during digitalization [PDF]
E3S Web of Conferences, 2023 This research demonstrates the beginning of the trajectory of the economic development of the Bukhara region during digitalization. Such indicators as the size of resident working-age population, the number of enterprises and organizations connected to ...
Tadjieva Sayyorakhon +4 more
doaj +1 more source
, 2019 In diesem Buch stellt der Autor nicht nur die Grundlagen des Marketings in den Fokus. Er geht zudem im Detail auf das Käuferverhalten sowie die Marktforschung und das Anfertigen von Marktprognosen ein.
M. Sander
openaire +2 more sources
Generating Opportunities For Tourism Businesses Through Information Exchanges with Visitor Information Centres in South Africa [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While previous studies acknowledge that Visitor Information Centres (VICs) exchange information with various stakeholders, it remains ...
Kholadi Tlabela +2 more
doaj +1 more source
Biomarker Research, 2023 Annotating cells in the analysis of single-cell RNA-seq (scRNA-seq) data is one of the most challenging tasks that researchers are actively addressing.
Fan-Lin Meng +8 more
doaj +1 more source
Journal of Consumer Sciences, 2023 This study explored the purchasing intentions of Generation Y and Generation Z concerning functional beverages, with a focus on health awareness and trust as key influencing factors.
Firya Fadhila Fathin +3 more
doaj +1 more source
Acta Commercii, 2022 Orientation: Over the past two decades, a new school of thought has emerged that requires investigation into the multidimensional nature of commitment on loyalty.
Mornay Roberts-Lombard +3 more
doaj +1 more source