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Marketing Management

This comprehensive textbook on Marketing Management equips readers with the knowledge and skills to navigate the complexities of modern marketing. Covering essential topics from market research and target marketing to brand management, digital marketing, and marketing analytics, it emphasizes the integration of theory and practical application. Through
Dr. Dhivya Sathish, Dr. J. Rani
semanticscholar   +13 more sources

Marketing Management

TRENDS IN THE DEVELOPMENT OF SCIENCE AND EDUCATION, 2000
Richard P. Bagozzi   +3 more
semanticscholar   +3 more sources

The current and future state of the marketing management profession

Journal of Marketing Theory and Practice, 2023
Purpose This study evaluates the current responsibilities, skills, and knowledge sets required by marketing managers. Furthermore, it seeks to make projections about the future of the marketing management profession.
Samer Elhajjar
semanticscholar   +1 more source

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