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Protocol: The Effects of Communication Strategies on Upcycled Food Acceptance: A Systematic Review and Meta-Analysis. [PDF]
Ma S, Xu Z, Lu P, Parrella J, Kogut A.
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"From Traditional to Digital Leadership: Challenges and Opportunities in Marketing Management"
Muh. Fauzan Aldani
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What is the effect of commercial food and non-alcoholic beverage marketing on the dietary intake of children and adolescents? Protocol for systematic review and meta-analysis with an equity lens. [PDF]
Chen QJ +5 more
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WHOOP, There It Is: Lessons From WHOOP's FDA Warning Letter.
Karow B.
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This comprehensive textbook on Marketing Management equips readers with the knowledge and skills to navigate the complexities of modern marketing. Covering essential topics from market research and target marketing to brand management, digital marketing, and marketing analytics, it emphasizes the integration of theory and practical application. Through
Dr. Dhivya Sathish, Dr. J. Rani
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Dr. Dhivya Sathish, Dr. J. Rani
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TRENDS IN THE DEVELOPMENT OF SCIENCE AND EDUCATION, 2000
Richard P. Bagozzi +3 more
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Richard P. Bagozzi +3 more
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The current and future state of the marketing management profession
Journal of Marketing Theory and Practice, 2023Purpose This study evaluates the current responsibilities, skills, and knowledge sets required by marketing managers. Furthermore, it seeks to make projections about the future of the marketing management profession.
Samer Elhajjar
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