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Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses
Rosemary Matikiti+2 more
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Orientation: While mobile applications are seen as the way forward for airlines and airports alike, not much is known about consumers’ readiness to adopt such self-service technologies.
Cameron Smit+2 more
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Marketing Management and Marketing Contrilling of SMEs [PDF]
1. Introduction Marketing management is an overview company activity that is immediately bound to all other company departments and that creates basis for other strategic and operative activities of the company. Marketing management in the CRM (Customers Relationship Management) regime is defined as a continuous process of analysis, planning ...
openaire +4 more sources
Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana+2 more
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Online engagement: Implications of the 'like' button [PDF]
The main purpose of the study is to explore the implications of online engagement from a behavioural engagement perspective within Facebook brand communities through a sense-of-community lens.
Dr D van Heerden+2 more
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The primary objective of this article is to compare the influence of trust, commitment, and conflict-handling on customer loyalty through the intervening role of Customer Relationship Management (CRM) in the life and non-life insurance sector of South ...
Mornay Roberts-Lombard+2 more
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Assessment of Efficacy of Lab-Based Learning in Enhancing Critical Thinking and Creative Thinking Among Learners [PDF]
With technological innovations happening at workplaces, 21st century organizations demand competencies in thinking creatively and critically. These two skills will potentially help prospective employees become confident individuals, concerned citizens ...
Roshee Lamichhane, Dipesh Karki
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A natural language processing system for the efficient extraction of cell markers
Single-cell RNA sequencing (scRNA-seq) has emerged as a pivotal tool for exploring cellular landscapes across diverse species and tissues. Precise annotation of cell types is essential for understanding these landscapes, relying heavily on empirical ...
Peng Cheng+6 more
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The anabolic steroid stanozolol is a potent inhibitor of human MutT homolog 1
MutT homolog 1 (MTH1) is a member of the NUDIX superfamily of enzymes and is an anticancer drug target. We show that stanozolol (Stz), an anabolic steroid, is an unexpected nanomolar inhibitor of MTH1. The X‐ray crystal structure of the human MTH1–Stz complex reveals a unique binding scaffold that could be utilized for future inhibitor development ...
Emma Scaletti Hutchinson+7 more
wiley +1 more source
Profile characteristics of marine tourists. [PDF]
Marine tourism is one of the fastest growing types of tourism worldwide, yet, relatively little is known about individuals who participate in marine tourism activities. It is critically important for marine tourism businesses to know who their customers
Dr A.G. Jonas +2 more
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