Results 21 to 30 of about 1,736,476 (365)

Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

open access: yesSouth African Journal of Information Management, 2018
Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses
Rosemary Matikiti   +2 more
doaj   +1 more source

Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective

open access: yesActa Commercii, 2018
Orientation: While mobile applications are seen as the way forward for airlines and airports alike, not much is known about consumers’ readiness to adopt such self-service technologies.
Cameron Smit   +2 more
doaj   +1 more source

Marketing Management and Marketing Contrilling of SMEs [PDF]

open access: yesEUROPEAN RESEARCH STUDIES JOURNAL, 2011
1. Introduction Marketing management is an overview company activity that is immediately bound to all other company departments and that creates basis for other strategic and operative activities of the company. Marketing management in the CRM (Customers Relationship Management) regime is defined as a continuous process of analysis, planning ...
openaire   +4 more sources

Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa

open access: yesActa Commercii, 2020
Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana   +2 more
doaj   +1 more source

Online engagement: Implications of the 'like' button [PDF]

open access: yesThe Retail and Marketing Review, 2020
The main purpose of the study is to explore the implications of online engagement from a behavioural engagement perspective within Facebook brand communities through a sense-of-community lens.
Dr D van Heerden   +2 more
doaj  

The influence of trust, commitment and conflict-handling on customer loyalty: A parallel investigation

open access: yesJournal of Economic and Financial Sciences, 2013
The primary objective of this article is to compare the influence of trust, commitment, and conflict-handling on customer loyalty through the intervening role of Customer Relationship Management (CRM) in the life and non-life insurance sector of South ...
Mornay Roberts-Lombard   +2 more
doaj   +1 more source

Assessment of Efficacy of Lab-Based Learning in Enhancing Critical Thinking and Creative Thinking Among Learners [PDF]

open access: yesWestcliff International Journal of Applied Research, 2020
With technological innovations happening at workplaces, 21st century organizations demand competencies in thinking creatively and critically. These two skills will potentially help prospective employees become confident individuals, concerned citizens ...
Roshee Lamichhane, Dipesh Karki
doaj   +1 more source

A natural language processing system for the efficient extraction of cell markers

open access: yesScientific Reports
Single-cell RNA sequencing (scRNA-seq) has emerged as a pivotal tool for exploring cellular landscapes across diverse species and tissues. Precise annotation of cell types is essential for understanding these landscapes, relying heavily on empirical ...
Peng Cheng   +6 more
doaj   +1 more source

The anabolic steroid stanozolol is a potent inhibitor of human MutT homolog 1

open access: yesFEBS Letters, EarlyView.
MutT homolog 1 (MTH1) is a member of the NUDIX superfamily of enzymes and is an anticancer drug target. We show that stanozolol (Stz), an anabolic steroid, is an unexpected nanomolar inhibitor of MTH1. The X‐ray crystal structure of the human MTH1–Stz complex reveals a unique binding scaffold that could be utilized for future inhibitor development ...
Emma Scaletti Hutchinson   +7 more
wiley   +1 more source

Profile characteristics of marine tourists. [PDF]

open access: yesAfrican Journal of Hospitality, Tourism and Leisure, 2019
Marine tourism is one of the fastest growing types of tourism worldwide, yet, relatively little is known about individuals who participate in marine tourism activities. It is critically important for marine tourism businesses to know who their customers
Dr A.G. Jonas   +2 more
doaj  

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