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Journal of Applied Management and Business (JAMB), 2022 This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri).
Farhan Saputra +1 more
semanticscholar +1 more source
Stick or Twist—The Rise of Blockchain Applications in Marketing Management
Sustainability, 2022 The adoption of blockchain technology by companies can change the way they interact with stakeholders, redefining communication strategies and other marketing processes.
C. Lemos +3 more
semanticscholar +1 more source
Increasing the competitiveness of enterprises based on the use of marketing management tools
Agricultural and Resource Economics, 2021 Purpose. The purpose of the article is to substantiate the need to use marketing management tools to increase the competitiveness of the enterprise and create a model of interaction of tools in the implementation of marketing strategies. Methodology /
Nataliia Pavlenchyk +4 more
semanticscholar +1 more source
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
doaj +1 more source
International Journal of Contemporary Hospitality Management, 2022 Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers and hospitality organizations facilitate the co-creation of transformational experiences and values.
Dimitrios Buhalis +2 more
semanticscholar +1 more source
Technology orientation and export performance: the moderating role of supply chain agility [PDF]
Modern Supply Chain Research and Applications, 2023 Purpose – The purpose of this paper is to investigate the relationships between technology orientations and export performance of small and medium-sized enterprises (SMEs). Design/methodology/approach – A quantitative research design was adopted for this
Zaina Nakabuye +3 more
doaj +1 more source
The global drone market: main development trends [PDF]
SHS Web of Conferences, 2021 Research background: Many countries of the world announced increasing the use of drones for civil and military purposes. An important feature of the drone market is that it is an “ecosystem”“, which includes software developers, integrators, component ...
Kapustina Larisa +3 more
doaj +1 more source
Social networking experiences on Facebook: A survey of gender differences amongst students
Acta Commercii, 2014 Orientation: Students’ membership and participation in social networking sites, such as Facebook, has increased in recent years. Research purpose: The study examined students’ access to social network sites and compared male and female students’ usage of
Melanie Wiese +3 more
doaj +1 more source
Customer relationship management and its impact on entrepreneurial marketing: a literature review
The International Entrepreneurship and Management Journal, 2022 Entrepreneurship is one of the business forces with the greatest power to transform today's society, due to its ability to discover and take advantage of new opportunities to satisfy customer new and changing needs and expectations. Customer relationship
Vicente Guerola-Navarro +3 more
semanticscholar +1 more source
Статистика и экономика, 2016 Modern researches show that intersubject communications atinitial stages of their inclusion in cognitive activity of studentsplay a role of the situational starting, inducing incentive.
Pavel E. Shenderey +2 more
doaj +1 more source