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Embedding Racial Equity in a Health Access Campaign in New York City: The Importance of Tailored Engagement. [PDF]
Hyland J +5 more
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Building research evidence for advancing prevention and translation: reflecting on a 20-year organizational approach of applied chronic disease preventive health research. [PDF]
O'Hara BJ +3 more
europepmc +1 more source
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The Business & Management Collection, 1992
The issues to be addressed in Chapter 11 include: 1 The concept of the marketing mix. 2 Identification of the mix ingredients. 3 Selection of a marketing mix. 4 Management of the marketing mix.
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The issues to be addressed in Chapter 11 include: 1 The concept of the marketing mix. 2 Identification of the mix ingredients. 3 Selection of a marketing mix. 4 Management of the marketing mix.
openaire +1 more source
2016
This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
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This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
openaire +1 more source
2020
The objective of this work is to contribute to the decompartmentalization of knowledge resulting from practitioners' experiences in religious marketing. Through an exploratory survey among six leaders of new churches and 90 of their worshippers, the authors tried to provide the basis for a reflection on the relevance of the use of religious marketing ...
openaire +1 more source
The objective of this work is to contribute to the decompartmentalization of knowledge resulting from practitioners' experiences in religious marketing. Through an exploratory survey among six leaders of new churches and 90 of their worshippers, the authors tried to provide the basis for a reflection on the relevance of the use of religious marketing ...
openaire +1 more source

