Results 241 to 250 of about 563,311 (286)

Embedding Racial Equity in a Health Access Campaign in New York City: The Importance of Tailored Engagement. [PDF]

open access: yesJ Public Health Manag Pract
Hyland J   +5 more
europepmc   +1 more source

The marketing mix

The Business & Management Collection, 1992
The issues to be addressed in Chapter 11 include: 1 The concept of the marketing mix. 2 Identification of the mix ingredients. 3 Selection of a marketing mix. 4 Management of the marketing mix.
openaire   +1 more source

Marketing and Marketing Mix

2016
This chapter discusses the definition of marketing as a social science and the role played by the marketing-mix elements in a successful business. The function of marketing and the role of each element in the mix are explored from both social and normative science perspectives.
openaire   +1 more source

Mix Marketing

2020
The objective of this work is to contribute to the decompartmentalization of knowledge resulting from practitioners' experiences in religious marketing. Through an exploratory survey among six leaders of new churches and 90 of their worshippers, the authors tried to provide the basis for a reflection on the relevance of the use of religious marketing ...
openaire   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi   +2 more
exaly  

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