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How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2019Thomas Davenport +2 more
exaly
Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
Lancet, The, 2023exaly
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Journal of the Academy of Marketing Science, 2015Clay M Voorhees, Edward Ramirez
exaly
Marketing Mix and Relationship Marketing
2006This paper reflects the author's viewpoint of marketing roles and responsibilities in the current business environment. The intention is to provide a picture of a possible marketing mix model extension in order to activate marketing relationship network strengths to deliver value that matters to customers.
openaire +1 more source

