Results 271 to 280 of about 561,818 (287)

Marketing in the Sharing Economy

Journal of Marketing, 2019
Giana M Eckhardt, Baojun Jiang, Aric Rindfleisch   +2 more
exaly  

The future of social media in marketing

Journal of the Academy of Marketing Science, 2019
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Marketing-Mix

2019
Fabia Gansen, Michael Pichotta
openaire   +1 more source

Marketing Mix and Relationship Marketing

2006
This paper reflects the author's viewpoint of marketing roles and responsibilities in the current business environment. The intention is to provide a picture of a possible marketing mix model extension in order to activate marketing relationship network strengths to deliver value that matters to customers.
openaire   +1 more source

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Big Data consumer analytics and the transformation of marketing

Journal of Business Research, 2016
Sunil Erevelles, Nobuyuki Fukawa
exaly  

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly  

Marketing-Mix

2000
Bernd Britzelmaier, Hans Peter Studer
openaire   +1 more source

Marketing-Mix

1974
null Bülles, H. Raffée
openaire   +1 more source