Results 31 to 40 of about 79,088 (296)

Digital marketing in dentistry and ethical implications

open access: yesBrazilian Dental Science, 2018
With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics.
Ana de Lourdes Sá de Lira   +1 more
doaj   +1 more source

Marketing Mix in Healthcare Services [PDF]

open access: yesOvidius University Annals: Economic Sciences Series, 2021
In a highly competitive environment, considering the characteristics of nowadays society and the large number of businesses in the field of medical services, competitive advantages and marketing tools are essential for differentiation.
Stefan Catana, Sorin-George Toma
doaj  

A systematic mapping study of using digital marketing technologies in health care: the state of the art of digital healthcare marketing

open access: yesInternational Conference on Future Networks and Distributed Systems, 2022
People are getting smarter and more selective to use quality healthcare services concerning with sustainability of their mental and physical health. Understanding the behavioral patterns of those smart customers requires careful consideration of digital ...
M. Kurolov
semanticscholar   +1 more source

A systematic review of the evidence of how hospitals capture financial benefits of process improvement and the impact on hospital financial performance

open access: yesBMC Health Services Research, 2023
Background Governments, funders and hospital managers around the world are looking for ways to address the continual growth in expenditure by reducing the level of waste in the healthcare delivery system and improving the value of care provided to ...
Jane Evans   +2 more
doaj   +1 more source

Digital Marketing Analysis in Dental Healthcare: The Role of Digital Marketing in Promoting Dental Health in the Community

open access: yesEast Asian Journal of Multidisciplinary Research, 2023
Modern marketing must integrate digital technology to enhance efficiency and effectiveness in communicating value to consumers. This research aims to uncover the impact of digital marketing strategies on the number of patients visiting dental clinics ...
Buyung Nazeli   +2 more
semanticscholar   +1 more source

Medical Services - A Significant Component of the Economic Activity [PDF]

open access: yesOvidius University Annals: Economic Sciences Series, 2017
Medical services and their quality represent an important aspect for each individual, for the whole society, and the health of the population is a motor of the economy in the productive sphere.
Mihalache Patricia, Rotariu Ilie
doaj  

Resource-based theory of competitive advantage - a framework for pharmacy practice innovation research

open access: yesPharmacy Practice, 2018
A growing body of research demonstrates the effectiveness of evidence-based pharmacy practice, but too many practice innovations fail to survive past the initial implementation and study phase. This paper presents the resource-based theory of competitive
Holdford DA
doaj   +1 more source

Social Marketing of Mental Health Treatment: California's Mental Illness Stigma Reduction Campaign.

open access: yesAmerican Journal of Public Health, 2019
Objectives. To understand the processes involved in effective social marketing of mental health treatment. Methods. California adults experiencing symptoms of probable mental illness were surveyed in 2014 and 2016 during a major stigma reduction campaign
R. Collins   +5 more
semanticscholar   +1 more source

MARKETING RESEARCHES OF THE POPULATIONS HEALTH STATE AS A FACTOR OF DEMAND FORMATION IN THE MARKET OF PAID MEDICAL SERVICES

open access: yesAktualʹnì Problemi Rozvitku Ekonomìki Regìonu, 2017
The state of health of the population is one of the most important indicators of the well-being of the nation. Important directions of health care reform are optimization of management, rational distribution of limited financial resources, efficient use ...
Nataliia Hrechanyk, Tetiana Sarabyn
doaj   +1 more source

A Project Management Approach to E-Health Marketing Campaigns [PDF]

open access: yesEuropean Project Management Journal, 2018
The objective of the study is the designing of e-health marketing campaigns using the principles of project management, with the aim to ensure a successful outcome of social marketing goals.
Artur Bjelica   +4 more
doaj   +1 more source

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