Marketing performance - Open Access .click

Results 281 to 290 of about 126,805 (313)

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The impact of digital inbound marketing on digital marketing performance

International Journal of Business Information Systems, 2021
Ali Zakariya Al-Quran +5 more
openaire +1 more source

2015
Michael Franklin +2 more
openaire +1 more source

Is Corporate Bond Market Performance Connected with Stock Market Performance?

2009
Stock markets and bond markets are known to interact. Specifically, the common stock market trend (i.e., business cycle also termed market/ systematic risk) impacts the common corporate bond market trend (i.e.,credit cycle). First, we disentangle the common latent component from total stock returns, namely the common systematic/unobserved stock market ...
openaire +1 more source

Performance Marketing

2018
Ingo Kamps, Daniel Schetter
openaire +1 more source

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Journal of Marketing, 2008
Satish Jayachandran
exaly

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Journal of Marketing, 2016
Johanna Frösén, Jukka Luoma, Matti Jaakkola +2 more
exaly

Marketing Department Power and Firm Performance

Journal of Marketing, 2015
Hui Feng, Neil A Morgan, Lopo L Rego
exaly

The performance impact of marketing resources

Journal of Business Research, 2005
Graham J Hooley, Gordon E Greenley, John W Cadogan +2 more
exaly

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of Business Research, 2020
Silvia L Martin +2 more
exaly