Results 271 to 280 of about 1,360,369 (311)

MARKETING PERFORMANCE MANAGEMENT

2013
In recent years, it has become essential for business managers to have new ways of thinking in order to sustain performance and growth. There is an increased intensification of market competition. This tough “fight” to win customers resulted that marketing has an ever increasing place in businesses’ strategic and operational activities.
Gacsi, Roland, Zeman, Zoltan
openaire   +1 more source

Performance Marketing

2020
Ingo Kamps, Daniel Schetter
openaire   +1 more source

Performance Marketing

2018
Ingo Kamps, Daniel Schetter
openaire   +1 more source

Measuring Market Performance

Controlling, 2001
Bernd Wiedemann, Torsten Büssow
openaire   +1 more source

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Journal of Marketing, 2008
Satish Jayachandran
exaly  

Marketing Performance

2006
openaire   +1 more source

Measuring Marketing Performance

2012
Jean-Jacques Lambin, Isabelle Schuiling
openaire   +1 more source

Marketing Performance Assessment

Journal of Marketing, 1990
Stanley J. Shapiro, Thomas V. Bonoma, Bruce H. Clark   +2 more
openaire   +1 more source

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Journal of Marketing, 2016
Johanna Frösén, Jukka Luoma, Henrikki Tikkanen   +2 more
exaly  

Marketing Performance Assessment

Journal of the Operational Research Society, 1991
openaire   +1 more source