Results 1 to 10 of about 20,420,047 (355)
DISCRIMINANT ANALYSIS IN MARKETING RESEARCH [PDF]
Management & Marketing, 2010 This paper classifies among marketing researches aiming to study the influence that the following independent variables (explanatory) have: "Estimating the expenses incurred in Centre Development Region, including country of residence" and the variable ...
Erika KULCSÁR
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designing marketing research model in social media [PDF]
مطالعات رسانههای نوین, 2021 On of the marketing information system is marketing research which means estimating information for recognizing opportunities and solving marketing problems which determines if products and services will meet customers need ..marketers should do ...
ali ghorbani +2 more
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MARKETING TOOLS IN THE ENTERPRISE MANAGEMENT SYSTEM
Подільський вісник: сільське господарство, техніка, економіка, 2023 The modern market is characterized by increasing saturation of the market space with information, increasing its significance and value. In these conditions, the processes of formation of consumer demand and preferences are significantly complicated, as
I. I. Гуменюк, B. M. Петров
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Marketing research of the chocolate market in Macedonia [PDF]
Marketing (Beograd. 1991), 2012 The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies.
Jovanov-Marjanova Tamara
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Meta-analysis in marketing research [PDF]
Innovative Marketing, 2017 Meta-analysis is a method that allows us to accomplish such a work by combining the results of several studies in order to make an objective synthesis following precise stages.
Georgeta-Madalina Meghisan +1 more
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The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
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Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
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Social Media Marketing Research
IJEBD (International Journal of Entrepreneurship and Business Development), 2023 Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles.
Rahma Dafitri +2 more
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Studia i Materiały, 2012 At the turn of the XXth and XXIst century the importance of marketing communication in marketing activities of companies has grown considerably. The aim of the research was to estimate the importance of marketing communication in marketing policy of ...
Marek Drzazga
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The Effectiveness of Gamifi cation in the Online and Offl ine Qualitative Marketing Research
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2021 Gamified market research tools help to increase respondents’ engagement and obtain more indepth results. Up till now the eff ects of gamifi cation have been tested in the offl ine environment.
Michał Ścibor-Rylski
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