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Marketing research on Mobile apps: past, present and future. [PDF]
J Acad Mark Sci, 2022 We present an integrative review of existing marketing research on mobile apps, clarifying and expanding what is known around how apps shape customer experiences and value across iterative customer journeys, leading to the attainment of competitive ...
Stocchi L +4 more
europepmc +2 more sources
Marketing research of the chocolate market in Macedonia [PDF]
Marketing (Beograd. 1991), 2012 The consumer market in Macedonia and the chocolate market in particular, are overtaken from many foreign brands. The domestic companies, disregarding their size, are losing market share to the competitors with stronger strategies.
Jovanov-Marjanova Tamara
doaj +5 more sources
Marketing and Distribution Research
Southern Economic Journal, 1955 First published in 1937 under title: Market research and analysis. ; Mode of access: Internet.
Richard R. Mead, Lyndon O. Brown
openalex +4 more sources
designing marketing research model in social media [PDF]
مطالعات رسانههای نوین, 2021 On of the marketing information system is marketing research which means estimating information for recognizing opportunities and solving marketing problems which determines if products and services will meet customers need ..marketers should do ...
ali ghorbani +2 more
doaj +1 more source
MARKETING TOOLS IN THE ENTERPRISE MANAGEMENT SYSTEM
Подільський вісник: сільське господарство, техніка, економіка, 2023 The modern market is characterized by increasing saturation of the market space with information, increasing its significance and value. In these conditions, the processes of formation of consumer demand and preferences are significantly complicated, as
I. I. Гуменюк, B. M. Петров
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Psychology & Marketing, 2022 Munich School of Management, Ludwig‐Maximilians‐University Munich, Munich, Germany Faculty of Economics and Business Administration, Babeș‐Bolyai University, Cluj‐Napoca, Romania Mitchell College of Business, University of South Alabama, Mobile, Alabama,
M. Sarstedt +5 more
semanticscholar +1 more source
Bibliometric Analysis of Green Marketing Research from 1977 to 2020
Publ., 2021 The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this ...
Farida Saleem +3 more
semanticscholar +1 more source
Neuromarketing: Marketing research in the new millennium
Neuroscience Research Notes, 2021 Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore, analyze, and explain the neural correlates of consumer’s behavior (i.e ...
Ahmed H. Alsharif +2 more
semanticscholar +1 more source
Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
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The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
doaj +1 more source