Results 281 to 290 of about 88,756,655 (348)
Research Traditions in Marketing
, 1994 This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future.
Laurent, Gilles, Lilien, G. L., Pras, B.
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Global Business and Organizational Excellence, 2023
The marketing environment has experienced significant advancements due to the transformative influence of technologies such as artificial intelligence, data analytics, decision sciences, and robotics.
J. Thakur, B. Kushwaha
semanticscholar +1 more source
The marketing environment has experienced significant advancements due to the transformative influence of technologies such as artificial intelligence, data analytics, decision sciences, and robotics.
J. Thakur, B. Kushwaha
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Content marketing research: A review and research agenda
International Journal of Consumer Studies, 2023Given the importance of content that integrates into consumers' daily lives, marketing academics are becoming more interested in content marketing. Although academics have studied digital marketing research for decades, their understanding of content ...
Jitpisut Bubphapant, Amélia Brandão
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Influencer marketing research: review and future research agenda
Journal of Marketing Theory and Practice, 2023Influencer marketing has been lauded as one of the most thriving marketing strategies within the contemporary marketing landscape. Nonetheless, numerous opportunities and challenges within the influencer marketing sphere remain to be probed, and its ...
Eugene Cheng-Xi Aw, Raj Agnihotri
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Online sentiment analysis in marketing research: a review
Journal of Research in Interactive Marketing, 2018Meena Rambocas, Barney G. Pacheco
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Research in Marketing Completed and in Progress
Journal of Marketing, 1943Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. It is expected that this classification will be used consistently in subsequent issues of THE JOURNAL. It
Ralph F. Breyer +3 more
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IBM Journal of Research and Development, 2004
Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount of effort to ensure accurate results. This paper presents a novel approach
Aseem Agrawal +9 more
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Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount of effort to ensure accurate results. This paper presents a novel approach
Aseem Agrawal +9 more
openaire +2 more sources
International Journal of Electronic Commerce, 2001
This article focuses upon innovation and issues in on-line market research. On-line research, on-line consumer behavior, and e-commerce are new areas of academic study in marketing. Most of the early work in these areas was done by practitioners, as illustrated by research reports and case studies presented at professional conferences.
Thomas W. Miller, Peter R. Dickson
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This article focuses upon innovation and issues in on-line market research. On-line research, on-line consumer behavior, and e-commerce are new areas of academic study in marketing. Most of the early work in these areas was done by practitioners, as illustrated by research reports and case studies presented at professional conferences.
Thomas W. Miller, Peter R. Dickson
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1987
There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
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There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
openaire +1 more source
Trends and patterns in digital marketing research: bibliometric analysis
Journal of Marketing Analytics, 2021Zahra Ghorbani +5 more
semanticscholar +1 more source