Results 11 to 20 of about 66,521,795 (208)
CONSUMER PREFERENCE RESEARCH IN FORMING RATIONAL COMPONENT OF REGIONAL BRANDS IN THE MEAT PRODUCT MARKET [PDF]
Техника и технология пищевых производств, 2017 Meat product market is considered to be the largest food product market possessing certain practices and significantly influencing other food markets. Conditions now prevailing in meat-packing branch market, namely import substitution policy, encourage ...
Suray N.M., Vysotskaya O.A.
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Marketing-as-practice : A framework and research agenda for value-creating marketing activity
, 2022 This paper draws on practice theory and a review of practice theoretical studies in marketing, management, consumer, and markets research to advance our knowledge of marketing as a value-creating activity within firms.
Bernard Cova +11 more
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Marketing Campaign for Sports Clubs. Case study: Archery Club Saga [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Over the years, along with the technological development and the migration of numerous activities from the offline to the online, we have come to live in a world where sedentarism prevails. In this context, now more than ever, sport has an essential role
Malina-Simona Mihalcea +2 more
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Kemerovo Chocolate Market: Consumer Preferences [PDF]
Техника и технология пищевых производств, 2019 Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made.
Shemchuk M., Lobach E.
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Understanding the Consumer of Books in the Digital Era [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Books have the power to transform people's lives. It is not an understatement to claim that the world we know today would not have developed as it has if books had not existed. Books have long been a staple of education and entertainment, and they remain
Maria Orzaru +2 more
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MARKETING RESEARCH OF THE STATE POLICY IN THE FIELD OF SANITATION OF THE SETTLEMENT TERRITORY
Фінансово-кредитна діяльність: проблеми теорії та практики, 2021 . The purpose of the paper is to study the basis of state policy in the field of sanitation of the territory of the settlement, especially under decentralization of management. The survey is based on the analysis of the development of the legal framework
О. Datsii +4 more
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Biographical research as a methodology for understanding entrepreneurial marketing [PDF]
, 2015 Purpose: This paper responds to the Special Issue call by developing the case for enhancing understanding of entrepreneurial marketing by utilising biographical research.
Fillis, IR, Fillis, Ian
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DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS? [PDF]
Annals of the University of Oradea: Economic Science, 2010 Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became ”the place a brand occupies in the mind of its target audience”. Under this
Tatu Cristian Ionut +2 more
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Problemy pomiaru rezultatów działań marketingowych
Polityki Europejskie, Finanse i Marketing, 2016 Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć.
Wojciech Grzegorczyk
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Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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