Results 41 to 50 of about 88,756,655 (348)
Modern Means of Promoting Flower Sales in Constanța [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 The development, considered spectacular, undergone by direct and digital marketing at the present time is due to the Internet and the digital technologies’ innovations (smartphones, tablets, and other digital devices, but also the variety of digital ...
Mariana Juganaru +1 more
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, 2020 Whether neuromarketing methods can add value to marketing research depends on their cost-utility ratio and their ability to offer hidden information that cannot be obtained using other marketing research methods.
S. Meyerding, C. Mehlhose
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Journal of Interactive Marketing, 2020 The digital marketing discipline is facing growing fragmentation; the proliferation of different subareas of research impedes the accumulation of knowledge.
L. Busca, Laurent Bertrandias
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Innovation in Marketing Research: Quantitative and Qualitative Analysis
, 2020 This article focuses on the triangulation of research methods and techniques in the discussion on the evaluation of marketing research. Research traditions in marketing can be referred to the division of research methodologies, according to which the ...
H. Dźwigoł
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Roots Marketing: the marketing research opportunity
, 2007 Given the past and current migration of many populations, a significant and growing global marketing opportunity exists for products where the national identity or country of origin can be used as positive sub-branding.
Tinson, Julie +5 more
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Virtual Reality-Based Stimuli for Immersive Car Clinics: A Performance Evaluation Model
Big Data and Cognitive Computing, 2022 This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we ...
Alexandre Costa Henriques +5 more
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Better Agricultural Marketing Through Research [PDF]
, 2021 Excerpts from the report: This booklet outlines the program of marketing research underway in the Agricultural Marketing Service (AMS), United States Department of Agriculture, in cooperation with State agricultural experiment stations and private ...
Agricultural Marketing Service
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ETHNOMARKETING - A NEW PARADIGM THAT REFLECTS MARKETING’S CONCERN FOR THE CULTURAL DIMENSION OF THE MARKET [PDF]
Challenges of the Knowledge Society, 2012 Culture has often been regarded as one of the main determinants of consumer behavior and of the symbolism acquired by certain products. It is well known that states are composed of many subcultures and that cultural diversity is an ever-present topic ...
MIRELA-CRISTINA VOICU +2 more
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Marketing research of consumer perception [PDF]
Marketing (Beograd. 1991), 2011 Perception involves the collection, processing and interpretation of information through sensory receptors and represents the reality of an individual.
Rodić Jelena, Budimirčević Kristina
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Psychology & MarketingShould consumer researchers employ silicon samples and artificially generated data based on large language models, such as GPT, to mimic human respondents' behavior?
M. Sarstedt +3 more
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