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2013
Marketing Research consists of four parts. Part 1 looks at research preparation. Part 2 is about data collection. It examines secondary data, primary data, sampling, questionnaires, qualitative research, and quantitative research. Part 3 is about analysis and communication.
openaire +2 more sources
Marketing Research consists of four parts. Part 1 looks at research preparation. Part 2 is about data collection. It examines secondary data, primary data, sampling, questionnaires, qualitative research, and quantitative research. Part 3 is about analysis and communication.
openaire +2 more sources
Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
International Journal of Information Management, 2021Dimitrios Buhalis, Ekaterina Volchek
exaly
MARKETING AND MARKETING RESEARCH
Journal of Library Administration, 1980Paul Wasserman, Gary T. Ford
openaire +1 more source
Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
Lancet, The, 2023exaly