Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. [PDF]
Chen CY+4 more
europepmc +1 more source
This review highlights the potential of 2D‐2D heterostructures (HRs) in advancing monovalent ion‐based energy storage. It examines their role in tailoring charge interactions mechanisms, optimizing interfacial properties, and overcoming the limitations of individual layered materials.
Neetu Bansal+6 more
wiley +1 more source
Marketing Ethics and CSR in Marketing: Research Challenges for the Next Decade [PDF]
Laczniak, Gene R.
core +1 more source
A cluster randomized factorial trial of school-lunch salad bars and marketing on elementary students' objectively measured fruit and vegetable consumption. [PDF]
Adams MA+6 more
europepmc +1 more source
The International Journal of Research in Marketing (IJRM): Its conception and early years [PDF]
Berend Wierenga
openalex +1 more source
The Rise of Mechanobiology for Advanced Cell Engineering and Manufacturing
With the growing demand for cell‐based therapies, efficient cellular engineering is crucial. This review calls for greater recognition of mechanobiology principles applied through advanced biomaterial designs, mechanical confinement, and highlights recent advances using micro/nanotechnologies to enhance cell manufacturing.
Huan Ting Ong+8 more
wiley +1 more source
The impact of brand advertising on children's food preferences and behavioural intentions: an experimental study. [PDF]
Mulligan C+5 more
europepmc +1 more source
Untying the Knot: A Fully Recyclable, Solvent‐Free, Wide‐Spectral Photocurable Thermoset Adhesive
This study introduces a solvent‐free, recyclable adhesive that cures rapidly under visible light (400–650 nm) while maintaining robust adhesion across diverse substrates. Recyclable via simple microwave irradiation, it combines high performance with optical and bioadaptive potential, representing a significant advancement toward sustainable, circular ...
Natanel Jarach+5 more
wiley +1 more source
Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator. [PDF]
Luo C+3 more
europepmc +1 more source