Results 281 to 290 of about 20,712,097 (350)

Trends and patterns in digital marketing research: bibliometric analysis

Journal of Marketing Analytics, 2021
Zahra Ghorbani, Sanaz Kargaran, A. Saberi, M. Haghighinasab, Seyedh Mahboobeh Jamali, Nader Ale Ebrahim   +5 more
semanticscholar   +1 more source

Marketing Research

2013
Marketing Research consists of four parts. Part 1 looks at research preparation. Part 2 is about data collection. It examines secondary data, primary data, sampling, questionnaires, qualitative research, and quantitative research. Part 3 is about analysis and communication.
openaire   +2 more sources

An assessment of the use of partial least squares structural equation modeling in marketing research

, 2012
Joseph F. Hair, M. Sarstedt, C. Ringle, Jeanette A. Mena   +3 more
semanticscholar   +1 more source

Marketing Research: An Applied Orientation

, 1993
N. Malhotra
semanticscholar   +1 more source

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

, 2002
R. Kozinets
semanticscholar   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Marketing Nursing Research

JONA: The Journal of Nursing Administration, 1980
openaire   +2 more sources

MARKETING AND MARKETING RESEARCH

Journal of Library Administration, 1980
Paul Wasserman, Gary T. Ford
openaire   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Marketing Research: Methodological Foundations

, 1976
D. Iacobucci, Gilbert A. Churchill
semanticscholar   +1 more source