Results 191 to 200 of about 66,521,795 (208)

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Journal of the Academy of Marketing Science, 2017
Keith Marion Smith, John Hulland, Hans Baumgartner   +2 more
exaly  

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

Journal of Marketing, 2008
Jayachandran Satish
exaly  

Mobile marketing research: The-state-of-the-art

International Journal of Information Management, 2010
Aysegül Toker, Kaan Varnali
exaly  

The evolution of marketing research

International Journal of Contemporary Hospitality Management, 2014
John Bowen, Cristian Morosan
exaly  

Research in marketing strategy

Journal of the Academy of Marketing Science, 2018
Kimberly Whitler, Neil Morgan, Hui Feng
exaly  

Marketing research in the new millennium: emerging issues and trends

Marketing Intelligence and Planning, 2001
Mark Peterson, Naresh K. Malhotra
exaly  

Hospitality marketing research from 2000 to 2009 : Topics, methods, and trends

International Journal of Contemporary Hospitality Management, 2011
SoJung Lee, Billy Bai
exaly  

The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing

European Journal of Marketing, 1988
Valarie Zeithaml
exaly  

Sales, Marketing, and Research-and-Development Cooperation across New Product Development Stages: Implications for Success

Journal of Marketing, 2010
Wayne D Hoyer, Holger Ernst
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cait Lamberton, Andrew Stephen
exaly