Results 51 to 60 of about 88,756,655 (348)

Marketing and Market Research [PDF]

, 2017
In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding
openaire   +1 more source

Electronic Cigarette Marketing: Current Research and Policy [PDF]

, 2016
This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid
Ford, Allison, de Andrade, Marisa, Bauld, Linda, Angus, Kathryn   +3 more
core  

Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]

, 2014
This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973.
Pike, Steven, Page, Stephen, Stephen J. Page, Pike, Steven D., Steven Pike, Page, Stephen J., Pike, S., Page, S.J.   +7 more
core   +2 more sources

The impact of leukocyte‐associated RNA retention on platelet RNA‐based cancer detection

Molecular Oncology, EarlyView.
Platelets carry RNA signals that may help detect cancer, but platelet samples can also retain RNA from white blood cells. We found that this retained white blood cell signal did not significantly affect machine learning cancer classification, suggesting that the cancer‐related RNA signal in platelets is largely independent of leukocyte‐associated RNA ...
Michał Sieczczyński, Krzysztof Pastuszak, Anna Samelak‐Czajka, Zuzanna Cemka, Paulina Jackowiak, Tomasz Stefaniak, Sylwia Łapińska‐Szumczyk, Jacek Jassem, Anna J. Żaczek, Matthew T. Rondina, Myron G. Best, Sjors G. J. G. In 't Veld, Anna Supernat   +12 more
wiley   +1 more source

MARKETING RESEARCH IN THE FIELD OF PUBLIC ADMINISTRATION

Публічне управління та регіональний розвиток
The article defines the peculiarities of marketing research in the field of public administration. The purpose of the study is to justify the relevance and expediency of using marketing tools in the field of public administration to increase the ...
Viktor Sychenko, Olha Kudyrko
doaj   +1 more source

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent Business & Management
The technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and ...
Hussein Gibreel Musa, Indah Fatmawati, N. Nuryakin, M. Suyanto   +3 more
semanticscholar   +1 more source

Vascular normalization confers an endothelial immune suppressive gene expression profile

Molecular Oncology, EarlyView.
We compare the immunoregulatory gene expression profiles of healthy endothelial cells or endothelial cells from tumors having a normalized endothelium (low leakage) with that of wild‐type tumors (high leakage) and observe that the wild‐type tumor endothelium exhibits immunostimulatory properties.
Liqun He, Michael Welsh
wiley   +1 more source

CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS [PDF]

Challenges of the Knowledge Society, 2013
Information is one of the most important resources that a company must possess. Some information is hidden deep in the black box - the mind of the consumer, as in the case of information about consumer preferences.
MIRELA-CRISTINA VOICU
doaj  

Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results

Problemy Zarządzania, 2021
Purpose: The purpose of the article is identification and evaluation of the most important changes that have occurred in the behavior of Polish consumers as a result of the pandemic lockdown introduced in 2020. The article presents the results of studies
Ewa Prymon-Ryś, Agnieszka Galarowicz
doaj   +1 more source

AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators

Journal of Marketing
The authors’ central premise is that a human–LLM (large language model) hybrid approach leads to efficiency and effectiveness gains in the marketing research process.
Neeraj Arora, Ishita Chakraborty, Yohei Nishimura   +2 more
semanticscholar   +1 more source