Results 71 to 80 of about 2,120,509 (206)

Transformation in Consumers’ Behaviours and Attitudes Toward Services in Romania [PDF]

Journal of Emerging Trends in Marketing and Management, 2020
Since 1989, the fall of the communist era in Romania and until now, the services economy has known a gradual transformation towards a fully functional market economy.
Laura Daniela Roșca (Tănase)
doaj  

Informants in Organizational Marketing Research [PDF]

Organizational research frequently involves seeking judgmental data from multiple informants within organizations. Researchers are often faced with determining how many informants to survey, who those informants should be and (if more than one) how best ...
Bruggen, G.H. van, Kacker, M., Lilien, G.L.   +2 more
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A Research on Practical Teaching Model Innovation of the Marketing Major in Applied Undergraduate Universities [PDF]

, 2017
MA Li-sha
openalex   +1 more source

Qualitative versus quantitative marketing research [PDF]

Marketing research approach might be accomplished in different ways. In the practical view, we can say that treating it as quantitative and qualitative is more pragmatic and operational.qualitative research, quantitative research, qualitative techniques,
Aurelia-Felicia Stancioiu, Diana Maria Vranceanu, Laurentiu-Dan Anghel, Nicolae Teodorescu   +3 more
core  

Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale

Marketing of Scientific and Research Organizations
This article discusses the use of Stevens’ measurement scales in marketing research, contributing to a broader discussion, underway for over 70 years, as to whether researchers can ignore the Likert scale’s limitations as an ordinal scale.
Rutkowski Ireneusz P.
doaj   +1 more source

SPECIFICS OF MARKETING RESEARCH ORGANIZATION IN THE SYSTEM OF MARKETING MANAGEMENT OF RETAIL TRADE NETWORKS

, 2021
Iryna Budnikevich, Ірина Геннадіївна Черданцева, B.R. Klichuk   +2 more
openalex   +2 more sources

THE EFFECT OF DIGITAL MARKETING MIX ON CONSUMERS PURCHASESINTENTION [PDF]

, 2019
The Digital Marketing Mix is one of the elements used by marketers in marketing their products aimed at building consumers purchase intention. Digital marketing provides a framework for comparing existing services with competitors and can also be used as
Kadarisman, A. (Asep ), Sulistijono, S. (Sulistijono)   +1 more
core  

SCIENTIFIC RESEARCH IN ROMANIAN TRADE [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015
The paper aims to identify the importance of scientific research for romaian trade companies, how they deal with marketing research and what aspects retailer companies generally want to study, concerning the market they operate in.
BĂLĂȘESCU SIMONA
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Marketing career transitions: women marketers embedded in the profession? [PDF]

, 2014
This qualitative study explores a UK sample of 25 women marketing professionals and how their career paths are reached and moderated over time. The research addresses the women‟s reasons for moving from corporate marketing careers to self-employment in ...
Brindley, C, Foster, C, Wheatley, D
core  

Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them

Economics and Culture, 2018
Nowadays, when marketing and branding change, companies are trying to find new ways to evaluate the effectiveness of their marketing activities as they impact on current and future business results.
Moravcikova Dominika, Krizanova Anna, Svabova Lucia   +2 more
doaj   +1 more source