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Hospitality marketing: Principles and practice (2nd Edition) [PDF]
, 2011 Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.Part A: Introduction: Introduction to hospitality marketing; Part B: Pre ...
Bowie, David, Buttle, Francis
core
Effects of Participation in a Simulation Game on Marketing Students' Numeracy and Financial Skills [PDF]
, 2012 The need to endow marketing graduates with skills relevant to employability grows ever more important. Marketing math and elementary financial understanding are essential employability skills, particularly given the contemporary emphasis on marketing ...
Brennan, Ross, Vos, Lynn
core +1 more source
, 2014 Structural equation modeling (SEM) is increasingly a method of choice for concept and theory development in the social sciences, particularly the marketing discipline.
J. Hair, M. Gabriel, V. Patel
semanticscholar +1 more source
Arthritis Care &Research, Accepted Article.Objective Recent inflammatory bowel disease (IBD) treatment guidelines have recommended against NSAID use despite prevalent musculoskeletal symptoms and opioid overuse in this population. Given the discordance between changing national guidelines and potential clinical utility, we sought to assess national temporal trends in prescription NSAID and ...
Adam S. Mayer +5 more
wiley +1 more source
Advanced Biology, EarlyView.The review provides a critical up‐to‐date overview of the current landscape of human in vitro models for fatty liver disease, including spheroids, organoids, organ‐on‐a‐chip systems, bioprinted liver constructs and precision‐cut liver slices. Their utility for faithfully modeling different stages of MASLD and MASH are evaluated and their compatibility ...
Sonia Youhanna +6 more
wiley +1 more source
Czech Singles in the Market of Services
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016 The paper deals with specific characteristics of “Czech singles” with emphasis on services area. First, paper determinates the theoretical concept of services marketing in the first chapter.
Martin Klepek, Kateřina Matušínská
doaj +1 more source
Development of Aluminum Scandium Alloys for Hydrogen Storage Valves
Advanced Engineering Materials, EarlyView.Different aluminum alloy series and various aluminum‐scandium alloys with differing Sc and Zr levels are evaluated for use in hydrogen storage valve production. The alloys undergo hardness testing, optical microscopy, and tensile strength analysis, with hardening behavior studied under varying conditions.
Francisco García‐Moreno +4 more
wiley +1 more source
Behaviour and decision making of Czech consumers when buying beverages
Agricultural Economics (AGRICECON), 2006 The article deals with the problem of analysis of the factors that influence the behaviour and decision-making of consumers when buying beverages. The analysis was based on data about consumer behaviour obtained within the period of 1993-2004.
M. Foret, P. Procházka
doaj +1 more source
Quality Strategies Applied on the Market of Integrated Security Systems [PDF]
Ovidius University Annals: Economic Sciences Series, 2021 Security is one of the basic needs of people, with integrated security systems becoming an important technology in today's society. Quality in the market of integrated security systems, involves the provision of products and services that meet the ...
Nicoleta Andreea Neacsu, Anca Madar
doaj
Control variables in marketing research
, 2018 In empirical marketing research that does not rely on fully randomized experiments, control variables are an important tool to rule out rival alternative explanations for the observed relationships.
M. Klarmann, Sven Feurer
semanticscholar +1 more source