Results 91 to 100 of about 88,756,655 (348)
Marketing Research in the 21st Century: Opportunities and Challenges
Revista Brasileira de Marketing, 2018 The role of marketing for consumers and businesses is rapidly evolving (Ferrell, Hair, Marshall Tamilia 2015). Indeed, the marketing function is fundamentally changing as a result of the digital transformation, data, data analytics and most recently ...
J. Hair, D. Harrison, Jeffrey J. Risher
semanticscholar +1 more source
Consumer motivations to participate in marketing-events: The role of predispositional involvement [PDF]
, 2005 Confronted with the decreasing effectiveness of classic marketing communications, event-marketing has become an increasingly popular alternative for marketers in dealing with a changing marketing environment. Event-marketing is defined as the creation of
Whelan, Susan, Wohlfeil, Markus
core
Advanced Engineering Materials, EarlyView.Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar +7 more
wiley +1 more source
Market Research and Market Design [PDF]
Advances in Theoretical Economics, 2003 We study trading models when the distribution of signals such as costs or values is not known to traders or the mechanism designer when the profit-maximizing trading procedure is designed. We present adaptive mechanisms that simultaneously elicit this information (market research) while maintaining incentive compatibility and maximizing profits when ...
Sandeep Baliga, Rakesh Vohra
openaire +1 more source
Critical social marketing - The impact of alcohol marketing on youth drinking: Qualitative findings [PDF]
, 2009 This paper presents findings from qualitative research, in the form of 1-1 interviews with marketing practitioners and focus groups with young people, as part of a study examining the cumulative impact of alcohol marketing communications on youth ...
Hastings, Gerard +7 more
core +1 more source
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
Advanced Functional Materials, EarlyView.ABSTRACT Chitosan, a polysaccharide upcycled from biowaste, has long promised sustainable, biocompatible, and antimicrobial films and devices, an appeal reinforced by its recent regulatory recognition, with several chitosan‐based antibacterial dressings gaining clearance through the Food and Drug Administration's 510(k) pathway.
Jacopo Nicoletti +16 more
wiley +1 more source
Consumer’s Attitude Regarding Soluble Coffee Enriched with Antioxidants
Beverages, 2018 Brazil is the second largest coffee consumer in the world. The development of new products related to healthy eating is one of the demands to maintain this scenario.
Marinês Paula Corso +2 more
doaj +1 more source
, 2014 Structural equation modeling (SEM) is increasingly a method of choice for concept and theory development in the social sciences, particularly the marketing discipline.
Joseph F. Hair +2 more
semanticscholar +1 more source
Artificial Intelligence (AI) Impact on Digital Marketing Research
Strategic Innovative Marketing and Tourism, 2019 This paper maps and describes the current and potential relationship between two different scientific branches of marketing science and computer science.
Dimitris C. Gkikas +1 more
semanticscholar +1 more source