Results 111 to 120 of about 88,756,655 (348)

Future development of focus group method in marketing system [PDF]

Marketing i Menedžment Innovacij, 2014
The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
Yu.M. Melnyk, D.V. Fomenko
doaj  

Exploring Consumer Behavior: Use of Association Rules

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015
This paper focuses on problematic of use of association rules in exploring consumer behavior and presents selected results of applied data analyses on data collected via questionnaire survey on a sample of 1127 Czech respondents with structure close to ...
Pavel Turčínek, Jana Turčínková
doaj   +1 more source

In Situ Interfacial Assembly of Dynamic Semi‐Interpenetrating Biopolymer Networks for Robust and Mechanically Adaptive Droplet Interfaces

Advanced Functional Materials, EarlyView.
A dynamic interfacial semi‐interpenetrating polymer network is constructed by sequential assembly of β‐sheet‐rich SF and CS‐RL. The SF framework provides mechanical strength, while dynamically associated CS‐RL enables local rearrangement, allowing droplets to rapidly reconfigure without loss of interfacial integrity.
Yaping Zhang, Yujie Liu, Yikai Xu, Xunda Feng, Ling Zhang, Hongbo Zeng, Hao Liu, Xiaohui Mao   +7 more
wiley   +1 more source

Tantalum–Palladium Ultrathin Resistance Hydrogen Sensor

Advanced Functional Materials, EarlyView.
Nanoconfined Ta‐alloy thin films enable fast, reversible hydrogen sensing by suppressing unwanted phase transitions. A Ta0.88${\rm Ta}_{0.88}$Pd0.12${\rm Pd}_{0.12}$ sensing layer delivers hysteresis‐free detection from ppb to 100% H2${\rm H}_2$ at room temperature.
Folkert Isaäc Bernhard Straus, Herman Schreuders, Lars Johannes Bannenberg   +2 more
wiley   +1 more source

Improving the Local Self-Government’s Image Based on the Analysis of Internet Marketing Communication Tools on the Example of the Kemerovo Municipality

Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки, 2023
Different communication channels used by the state have their own weaknesses and strengths. In order to identify specific problems in communication with citizens and to improve the image of local self-government, it is necessary to study the opinion of ...
Vladislav G. Shadrin, Olga N. Kotova, Ekaterina A. Zavyalova   +2 more
doaj   +1 more source

Conducting Mediation Analysis in Marketing Research

, 2017
Carsten L. Demming* is research assistant and doctoral student at the Chair of Marketing and Consumer Behavior, University of Goettingen, Platz der Goettinger Sieben 3, 37073 Goettingen, Germany, Phone: +49551/39-7270, Fax: +49551/39-5849, E-Mail ...
C. L. Demming, Steffen Jahn, Yasemin Boztuğ   +2 more
semanticscholar   +1 more source

Research trends of sustainability and marketing research, 2010-2020: Topic modeling analysis. [PDF]

Heliyon, 2023
Jung YJ, Kim Y.
europepmc   +1 more source

Examining the Academic/Practitioner Divide in Marketing Research

, 2009
Purpose - The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and practitioners can work ...
Brennan, Ross, Mortimore, Roger; id_orcid, Mortimore, Roger, Baines, Paul R., Gill, Mark, Brennan, R., Gill, M., Mortimore, R., Baines, P., Roger Mortimore, Paul R. Baines, Ross Brennan, Mark Gill   +12 more
core   +1 more source

Exceptional Electro‐Optic Coefficient Unlocked via Polarization Swaying in KNbO3 Thin Films

Advanced Functional Materials, EarlyView.
We present the largest reported electro‐optic response in any material to date, guided by a new design principle that exploits ultralow coercive field polarization swaying enabled by low‐symmetry ferroelectric phases in monoclinic KNbO3 thin films for energy‐efficient classical and quantum photonic integrated circuits. ABSTRACT The electro‐optic effect
Sankalpa Hazra, Aiden Ross, Brynn Brower, Tobias Schwaigert, Ian Reed Philippi, Albert Suceava, Himirkanti Sarkar, Muhammed Aminul Haque Chowdhury, Suchismita Sarker, Darrell G. Schlom, Long‐Qing Chen, Venkatraman Gopalan   +11 more
wiley   +1 more source

Marketing research on mergers and acquisitions: a systematic review and future directions

, 2017
Purpose The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A ...
M. Christofi, Erasmia Leonidou, D. Vrontis   +2 more
semanticscholar   +1 more source