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Reimagining marketing strategy: driving the debate on grand challenges. [PDF]
J Acad Mark Sci, 2022 A little more action, please. There is no record of Elvis Presley's views on responsible marketing, but his 1968 song, “A Little Less Conversation,” could have been written as a reflection on the global marketing community’s current progress in ...
de Ruyter K +5 more
europepmc +2 more sources
Research in marketing strategy [PDF]
Journal of the Academy of Marketing Science, 2018 Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise.
Morgan, Neil A. +3 more
openaire +3 more sources
Hiring Graduates for Marketing – Advantages, Disadvantages and Competency Requirements [PDF]
SHS Web of Conferences, 2021 The selection of suitable employees is becoming more and more demanding because of the increasing number of job applicants that want to get into a marketing career.
Dušek Radim +3 more
doaj +1 more source
Effect of the COVID-19 global pandemic on tourists’ preferences and marketing mix of accommodation facilities – case study from Czech Republic [PDF]
SHS Web of Conferences, 2021 Research background: Two related effects of the COVID-19 global pandemic on tourism and hospitality in the Czech Republic are already evident for the upcoming summer months. In the first place, it is the effect on the Czech tourists’ preferences.
Dušek Radim, Sagapova Nikola
doaj +1 more source
Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms
Journal of Contemporary Administration and Management (ADMAN), 2023 In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online.
Yudiyanto Joko Purnomo
semanticscholar +1 more source
Marketing Strategy in Improving Product Competitiveness in the Global Market
Journal of Contemporary Administration and Management (ADMAN), 2023 The global market is an increasingly competitive and dynamic business environment. Technological developments, globalisation, and internet access have changed consumer patterns and opened up opportunities and challenges for companies in marketing their ...
Frans Sudirjo
semanticscholar +1 more source
Cogent Business & Management, 2023 This is a qualitative study, which aims at developing a framework for entrepreneurship ecosystem for Ghana and other developing countries through the lens or with the application of institutional theory.
Bylon Abeeku Bamfo +2 more
doaj +1 more source
Recent Trends in Social Media Marketing Strategy
Jurnal Minfo Polgan, 2023 The development of technology and the internet has changed the way companies interact with their consumers. Social media marketing has become one of the increasingly important aspects of a company's marketing strategy.
Wayan Sri Maitri +4 more
semanticscholar +1 more source
Maximizing Online Marketing Strategy with Digital Advertising
Startupreneur Business Digital (SABDA Journal), 2023 The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions.
Dewi Surya Wuisan, Tessa Handra
semanticscholar +1 more source
Cogent Business & Management, 2023 The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities.
Klenam Korbla Ledi +3 more
doaj +1 more source