Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur [PDF]
, 2005 This paper investigates how the marketing/entrepreneurship interface functions within the cultural sector. Specifically, the paper considers how cultural entrepreneurs in the music industry market not to customers, but to networks that control the ...
Stokes, David, Wilson, Nicholas.C.
core +3 more sources
Hiring Graduates for Marketing – Advantages, Disadvantages and Competency Requirements [PDF]
SHS Web of Conferences, 2021 The selection of suitable employees is becoming more and more demanding because of the increasing number of job applicants that want to get into a marketing career.
Dušek Radim +3 more
doaj +1 more source
Effect of the COVID-19 global pandemic on tourists’ preferences and marketing mix of accommodation facilities – case study from Czech Republic [PDF]
SHS Web of Conferences, 2021 Research background: Two related effects of the COVID-19 global pandemic on tourism and hospitality in the Czech Republic are already evident for the upcoming summer months. In the first place, it is the effect on the Czech tourists’ preferences.
Dušek Radim, Sagapova Nikola
doaj +1 more source
Cogent Business & Management, 2023 This is a qualitative study, which aims at developing a framework for entrepreneurship ecosystem for Ghana and other developing countries through the lens or with the application of institutional theory.
Bylon Abeeku Bamfo +2 more
doaj +1 more source
Project-based Learning Approach to Marketing Competencies Development [PDF]
SHS Web of Conferences, 2021 Due to the requirements for matching the needs of employers with the job applicants’ skills, companies increasingly tend to use a key competency-based approach to select new marketers.
Dušek Radim
doaj +1 more source
Cogent Business & Management, 2023 The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities.
Klenam Korbla Ledi +3 more
doaj +1 more source
The relationship between mindfulness and individual adaptability in dynamic work contexts
South African Journal of Business Management, 2021 Purpose: Individual adaptability has been proposed as a source of adaptive performance. This is an increasingly important performance dimension in dynamic contexts.
Rhys Johnstone, Anthony Wilson-Prangley
doaj +1 more source
Events as an Effective Marketing Communication Tool [PDF]
SHS Web of Conferences, 2021 A brewery wanted to know how a new beer they were launching would be received by consumers. It was therefore decided to organize an event during which the author of this contribution conducted research. The aim of the research was to find out whether the
Vítek Martin
doaj +1 more source
An Analysis of Products Communicated on Instagram by the Most followed Czech Influencers [PDF]
SHS Web of Conferences, 2021 The aim of this contribution is to determine and analyse the types of products the five most followed Instagram influencers in the Czech Republic promoted during the period September 2019 – September 2020.
Kvěchová Kateřina
doaj +1 more source
Work from home during COVID-19: the role of perceived hope, intrinsic spirituality and perceived supervisor support on job involvement [PDF]
Management Matters, 2022 Purpose – This study aims to explore the influence of perceived hope, intrinsic spirituality and supervisor support on job involvement at the time of work from home during the COVID-19 pandemic.
Muhammad Shariat Ullah +2 more
doaj +1 more source